2019OneShow ShortlistD1D2

Transcript

1 THE ONE SHOW – SHORTLIST ST ND 2019 1 DEADLINE & 2 DEADLINE We are pleased to announce the first shortlisted entries of the 2019 One Show. These are the entries from the 1st and 2nd Deadlines that have made it past the first round of judging and will be considered in the final round where winners will be determined. Please note that not all shortlisted entries are guaranteed a Pencil or a Merit Award. The Final Deadline to enter The One Show is Thursday, January 31. Disciplines in this release: Integrated ... 27 1 Branded Entertainment ... ... 43 Social Influencer Marketing 28 Intellectual Property ... 5 Creative Use of Data ... Social Media ... 44 Interactive & Online ... 29 Design * ... 6 31 Mobile ... 8 Digital Craft ... Moving Image Craft ... 32 10 ... Direct Marketing Print & Outdoor * ... 36 13 ... Experiential & Immersive *Categories in this Discipline that Public Relations ... 38 15 ... Film accept physical entries will be judged Radio & Audio ... 41 22 Health, Wellness & Pharma ... after the Final One Show deadline. BRANDED ENTERTAINMENT 360i / New York Gaming – Digital Games HBO Westworld: The Maze 360i / New York Innovation in Branded Westworld: The Maze HBO Entertainment Above+Beyond / London User-Generated Content OnePlus The Never Settle Film RIMOWA | Never Still Anomaly / Berlin + RIMOWA Short Form Video – Campaign / Series / Episodic RIMOWA / Paris Live Webcast ABInBev Bud Light Game Over Anomaly / Toronto + ABInBev / Toronto Short Form Video – Single Apple A Little Company Apple / Cupertino + Furlined / Los Angeles Change the Course BBDO / New York + IRC/ Getty Images Use of Technology BBDO Studios / New York of History Snickering BBDO / New York + Gaming – Digital Games Mars Chocolate BBDO Studios / New York + North America / Flyquest Snickers Snickering Live Webcast Mars Chocolate BBDO / New York + North America / BBDO Studios / New York + Snickers Flyquest < Back to Page 1 1

2 THE ONE SHOW – SHORTLIST ND ST 2019 DEADLINE DEADLINE & 2 1 BRANDED ENTERTAINMENT (CONT.) Foot Locker BBDO / New York + The Sun and the Snake Short Form Video – MTC Campaign / Series / Episodic Monica Lewinsky/ #DefyTheName BBDO / New York + Short Form Video – Single O Positive Anti-Bullying DDB Group Germany / Berlin + The Uncensored Reporters without Audio MediaMonks / Amsterdam + Playlist Borders Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo DDB Group Germany / Berlin + The Uncensored Innovation in Branded Reporters without MediaMonks / Amsterdam + Playlist Borders Entertainment Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo Long Form Video – Single HPE Moral Code: Dress Code / New York + Atlantic Re:think / New York The Ethics Of AI Long Form Video – Driscoll's Driscoll's / Watsonville Driscoll's Pursuit Campaign / Series / Episodic of Flavor Droga5 / New York Short Form Video – Tourism Australia Dundee: The Son of a Legend Returns Home Campaign / Series / Episodic Short Form Video – Single Tourism Australia Dundee: The Son of a Droga5 / New York Legend Returns Home Energy BBDO / Chicago Mars Martin's Regret Short Form Video – Single Energy BBDO / Chicago Short Form Video – Single Pearle Vision Olivia Feast Interactive / Toronto + Junkman bgon Long Form Video – Single Alter Ego Films / Toronto + Married to Giants / Toronto + Alter Ego Post / Toronto Music Videos Merck KGaA Ode to the future Fork Unstable Media / Hamburg Long Form Video – Single T-Mobile Rainn Wilson Calls Furlined / Los Angeles + T-Mobile / Bellevue Customer Service goodstory / Brooklyn + #GirlsDoPoop Short Form Video – Poo~Pourri Campaign / Series / Episodic Poo~Pourri / Dallas HuntSource / Charlotte + Audio HuntSource Cyber War of the Nez&Pez Consulting / Charlotte World Samsung Card Balance Makers INNORED / Seoul Innovation in Branded Entertainment < Back to Page 1 2

3 THE ONE SHOW – SHORTLIST ND ST 2019 DEADLINE 1 DEADLINE & 2 BRANDED ENTERTAINMENT (CONT.) Hasbro Short Form Video – Single Jungle Creations / London + If Monopoly was OMD UK / London + real life Hasbro UK / London Firsts That Last - Short Form Video – Single LGA / Charlotte Visit North Carolina Jazmene & Peyton McCann / London + Experiential – Live Events Microsoft / Xbox Football Decoded Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid McCann / London + Football Decoded Innovation in Branded Microsoft / Xbox Craft/McCann / London + Entertainment Somesuch / London + Twentyfour Seven / Madrid Experiential – Live Events Ikea Museum of McCann / Madrid + Ikea / Madrid Romanticism Audio MGM Resorts McCann / New York Universal Love Songs International McCann / New York Innovation in Branded MGM Resorts Universal Love Songs International Entertainment Augmented, Virtual and McCann / New York National Geographic Astronaut Reality Mixed Reality (AR, VR, MR) Helmet McCann / New York Experiential – Brand Installations National Geographic Astronaut Reality Helmet McCann Paris / Neuilly sur Seine + The Association of Innovation in Branded Bordeaux 2050 Entertainment Journalists for the Weber Shandwick France / Neuilly sur Seine Environment Net#work BBDO / Johannesburg + Return to Chapman's Long Form Video – Single Mercedes-Benz 7Films / Cape Town Peak Experiential – Brand Installations Franquicias Panamena Blizzard Store Ogilvy / Panama + VFX / Panama + Contexto / Panama + La Tribu Performance / Panama Franquincias Blizzard Store Experiential – Live Events Ogilvy / Panama + Panamenas VFX / Panama + Contexto / Panama + La Tribu Performance / Panama < Back to Page 1 3

4 THE ONE SHOW – SHORTLIST ND ST 2019 1 DEADLINE DEADLINE & 2 BRANDED ENTERTAINMENT (CONT.) Ogilvy & Mather / Singapore + Philips Experiential – Brand Installations Dutch Masterjuices Ogilvy & Mather / Amsterdam + Ogilvy & Mather / London + We Film / Amsterdam Perfect Fools / Stockholm User-Generated Content Oddset Svenska Spel The Janne Walk Experiential – Live Events Goldeimer Philipp und Keuntje / Hamburg + Shitty Paper – Made from hate Goldeimer / Hamburg gemeinnützige Experiential – Brand Installations Beck's Beck's Soundpils Serviceplan Germany / Munich + Plan.net Germany / Munich Gaming – Digital Games Stash Stash - The Vault Stash / New York Experiential – Live Events Tech and Soul / São Paulo + Uber Distracted Goalkepper Uber / São Paulo Turner Ignite / Los Angeles + Long Form Video – Single TBS Rampage "Body Warner Bros / Los Angeles + Double Conan Remote" CONACO / Burbank Wise Snacks / Berwick + Long Form Video – Wise Snacks Cheez Doodles Kastner / Los Angeles + Campaign / Series / Episodic Creates a Cheesy Cult JASH Production / Culver City Life Coach WMcCann / São Paulo + Short Form Video – Single Hospital de Amor The Fall Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo Young & Laramore / Indianapolis Short Form Video – Single Brizo The Beauty of Concrete Zulu Alpha Kilo / Toronto Innovation in Branded Tim Hortons The Away Game Entertainment Tim Hortons The Away Game Zulu Alpha Kilo / Toronto Long Form Video – Single < Back to Page 1 4

5 THE ONE SHOW – SHORTLIST ST ND 2019 DEADLINE DEADLINE & 2 1 CREATIVE USE OF DATA Alma DDB / Miami Targeting Free Radicals Search Responsibly Netflix Spanish Lessons Alma DDB / Miami Real-Time Social Media AT&T The Face of BBDO / New York + Distracted Driving Biscuit BBDO / New York + Storytelling AT&T The Face of Distracted Driving Biscuit CP+B / Boulder + Domino's Hotspots Real-Time Hotspots Smuggler / Los Angeles Eleven / San Francisco + Real-Time Google Cloud Know What Your Google Cloud / San Francisco + Data Knows Cloneless / Portland + Gentleman Scholar / Los Angeles Eleven / San Francisco + Storytelling Google Cloud Know What Your Google Cloud / San Francisco + Data Knows Cloneless / Portland + Gentleman Scholar / Los Angeles Targeting Puerto Rico Grain Group / New York + Revitalizing Puerto Rico Tourism after Tourism Company KOI IXS / San Juan Hurricane Maria McCann / London + Football Decoded Microsoft / Xbox Data Visualization Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid McCann / London + Football Decoded Real-Time Microsoft / Xbox Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Real-Time March for Our Lives Price On Our Lives McCann / New York + March For Our Lives / Florida The Voice of Voices Storytelling McCann Italy McCann Italy / Milan + Think Cattley / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//McCann / Milan McCann Paris / Neuilly sur Seine + Storytelling The Association of Bordeaux 2050 Weber Shandwick France / Neuilly sur Seine Journalists for the Environment The Jr. Forecast Kronans Apotek Perfect Fools / Stockholm Targeting < Back to Page 1 5

6 THE ONE SHOW – SHORTLIST ST ND 2019 DEADLINE DEADLINE & 2 1 CREATIVE USE OF DATA (CONT.) Publicis Sapient / London Publicis Sapient databloom Data Visualization States United Against Rethink / Vancouver, Montreal, Toronto Backfire Targeting Gun Violence Real-Time Sky Germany Say it with Sky Serviceplan Germany / Munich DESIGN Categories in this Discipline that accept physical entries will be judged after the Final One Show deadline. Innovation in Design Bacardi "Jump" Limited BBDO / New York Edition Vinyl BBDO / New York + Experiential / Environmental – KLM Care-E Wayfinding 10x Beta Innovation in Design BBDO / New York + KLM Care-E 10x Beta BBDO / New York + Art in Progress Experiential / Environmental – Bacardi - Bombay BBDO Studios / New York + Out of Home – Series Sapphire Ghost Experiential Promotional – Posters – Armazém da Utopia 10 days that shook Binder / Rio de Janeiro the world Extended Series Digital Design YOU Stiftung – Bildung denkwerk / Cologne Art4GlobalGoals für Kinder in Not Opel Automobile Opel "7 meters - Experiential / Environmental – HEIMAT / Berlin + Out of Home – Single stroller" HEIMAT active / Berlin HEIMAT / Berlin + Opel "7 meters" Experiential / Environmental – Opel Automobile Out of Home – Series HEIMAT active / Berlin i.d.e.a. / San Diego + Craft – Animation Harrah's Ak-Chin Play For All TV JVG / Madrid + Casino MPC / Los Angeles Exploring Pueblo Ideum / Corrales Experiential / Environmental – Ideum Indoor Spaces Pottery < Back to Page 1 6

7 THE ONE SHOW – SHORTLIST ST ND 2019 1 DEADLINE DEADLINE & 2 DESIGN (CONT.) Branding – Logo Johnnie Walker Jane Walker Johnnie Walker / New York + Carat / New York + Anomaly / New York Mary Barensfeld Architecture / Pittsburgh Mary Barensfeld Hilgard Garden Experiential / Environmental – Outdoor Spaces Architecture McCann / Tokyo + Moving Image – Single Mondelez Japan GO!! NEW. TYO, TYO drive / Tokyo + AC-bu / Tokyo Nicolo Bianchino / Brooklyn The New Yorker Moving Image – Single The New Yorker Festival Ogilvy / Panama + Franquicias Panamenas Experiential / Environmental – Blizzard Store VFX / Panama + Outdoor Spaces Contexto / Panama + La Tribu Performance / Panama Data Visualization – Static or Publicis LifeBrands / London + Janssen Make Blood Cancer Visible Paul Cocksedge Studio / London Dynamic Publicis LifeBrands / London + Experiential / Environmental – Janssen Make Blood Cancer Paul Cocksedge Studio / London Outdoor Spaces Visible Serviceplan Germany / Munich The Shortcut Experiential / Environmental – MINI Out of Home – Series Billboards Experiential / Environmental – MINI The Shortcut Serviceplan Germany / Munich Billboards Wayfinding Digital Design Serviceplan Germany / Munich + STROKE Art Fair Scars of Democracy Plan.net Germany / Munich Innovation in Design Dot Incorporation Dot Mini. The First Serviceplan Germany / Munich + Smart Media Device Serviceplan Korea / Seoul + for the Visually Dot Incorporation / Seoul + Impaired. cloudandco / Seoul Telecine Network / Rio de Janeiro + Moving Image – Single Telecine Cinema Seat Beeld / Rio de Janeiro TigerPan Packaging Design Lab. / Shenzhen Branding – Logo Trends Group Logo of Trends Group Turner Duckworth: / Branding – Logo Subway Subway - Logo London, San Francisco, New York MIT School of Science MIT School of Science Upstatement / Boston Digital Design < Back to Page 1 7

8 THE ONE SHOW – SHORTLIST ST ND 2019 DEADLINE 1 DEADLINE & 2 DESIGN (CONT.) WMcCann / São Paulo + Craft – Animation Hospital de Amor The Fall Zombie Studios / São Paulo + Hospital de Amor / Barretos Branding – Brand Installations Association of Speak The Truth Zulu Alpha Kilo / Toronto Registered Graphic Designers (RGD) Experiential / Environmental – Zulu Alpha Kilo / Toronto Consonant Skincare Reskinning Queen Street West Out of Home – Series Experiential / Environmental – Consonant Skincare Reskinning Queen Zulu Alpha Kilo / Toronto Outdoor Spaces Street West Promotional – Posters – Zulu Alpha Kilo / Toronto Consonant Skincare Reskinning Queen Extended Series Street West DIGITAL CRAFT 360i / New York Use of Smart Devices & Platforms HBO Westworld: The Maze 360i / New York Westworld: The Maze HBO Visual & Audio Craft – Sound BBDO / New York + Cross-Channel UX / UI – KLM Care-E 10x Beta Digital / Physical BBDO / New York + Innovation in Digital Craft KLM Care-E 10x Beta BBDO / New York + Innovation in Digital Craft IRC/ Getty Images Change the Course BBDO Studios / New York of History BBDO / New York + Mobile UX / UI – Utility IRC/ Getty Images Change the Course of History BBDO Studios / New York BBDO / New York + Visual & Audio Craft – Animation Foot Locker The Sun and the Snake MTC Duroc Duroc Web UX / UI – User Experience Bonhomme / Paris + Made / Brussels + Paris Se Quema / Paris < Back to Page 1 8

9 THE ONE SHOW – SHORTLIST ND ST 2019 1 DEADLINE DEADLINE & 2 DIGITAL CRAFT (CONT.) Bank of East Asia BEA i-Planner cccdi / Hong Kong Mobile UX / UI – Interface Design CP+B / Boulder + Hotspots Domino's Hotspots Web UX / UI – Utility Smuggler / Los Angeles DDB Group Germany / Berlin + Visual & Audio Craft – Music Reporters without The Uncensored MediaMonks / Amsterdam + Borders Playlist Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo denkwerk / Cologne YOU Stiftung – Bildung Art4GlobalGoals Web UX / UI – Interface Design für Kinder in Not Web UX / UI – User Experience YOU Stiftung – Bildung denkwerk / Cologne Art4GlobalGoals für Kinder in Not FCB Brasil / São Paulo Web UX / UI – Interface Design Estadão Newspaper Warboard Le Cube / Buenos Aires + Nike China Road to HBL Visual & Audio Craft – Animation Final Frontier / Shanghai Le Cube / Buenos Aires + Visual & Audio Craft – Animation The Ritz-Carlton Back To The Stars Final Frontier / Shanghai Visual & Audio Craft – Music MGM Resorts McCann / New York Universal Love Songs International Serviceplan Germany / Munich + Web UX / UI – Interface Design STROKE Art Fair Scars of Democracy Plan.net Germany / Munich VMLY&R / Sydney Partnership Against Use of Smart Devices & Platforms Alexa Lifeline Domestic Violence (PADV ) The Fall Hospital de Amor Visual & Audio Craft – Animation WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo Hospital de Amor The Fall Visual & Audio Craft – Music WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo < Back to Page 1 9

10 THE ONE SHOW – SHORTLIST ST ND 2019 DEADLINE DEADLINE & 2 1 DIRECT MARKETING Alma DDB / Miami Non-traditional & Miami-Dade Animal Dog Carpet Services Guerrilla Marketing The Hershey Company Oh Henry! 4:25 Innovation in Direct Marketing Anomaly / Toronto + The Hershey Company / Toronto Area 23, An FCB Health Network Company / Integrated Campaign National Organization The Rape Tax for Victim Assistance New York + (NOVA) FCB Global / New York Bacardi BBDO / New York Physical Items "Jump" Limited Edition Vinyl Craft – Use of Digital Technology KLM BBDO / New York + Care-E 10x Beta BBDO / New York + Digital & Online – IRC/ Getty Images Change the Course Websites & Mobile of History BBDO Studios / New York BBDO / New York + Mars Chocolate Craft – Writing One for Two JHF Productions + North America - World War Seven Snickers BBDO / New York + Digital & Online – Mars Chocolate One for Two JHF Productions + North America - Banners & Pop-ups World War Seven Snickers #DefyTheName Social Media & Viral Marketing – BBDO / New York + Monica Lewinsky/ Single Anti-Bullying O Positive beIN SPORTS / Miami + Social Media & Viral Marketing – beIN SPORTS The beIN BED VMLY&R / Miami Campaign Campaign CP+B / Boulder Fruit of the Loom #PutAShirtOnIt Social Media & Viral Marketing – Single CP+B / Boulder + Digital & Online – Hotspots Domino's Hotspots Smuggler / Los Angeles Websites & Mobile The Uncensored Reporters without Social Media & Viral Marketing – DDB Group Germany / Berlin + Single Borders Playlist MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo Potato Pay Kraft Heinz Ore-Ida Droga5 / New York Social Media & Viral Marketing – Campaign < Back to Page 1 10

11 THE ONE SHOW – SHORTLIST ND ST 2019 DEADLINE DEADLINE & 2 1 DIRECT MARKETING (CONT.) The New York Droga5 / New York Integrated Campaign Read More. Times, UNESCO and Listen More. other participating publications Integrated Campaign Tourism Australia Dundee: The Son of a Droga5 / New York Legend Returns Home Droga5 / New York + Kraft Heinz Bagelgate Social Media & Viral Marketing – VMLY&R / Chicago + Philadelphia Campaign Alison Brod Marketing + Communications / New York + Starcom Worldwide / Chicago Edelman / Chicago + Innovation in Direct Marketing Kellogg Company The New Sound Of Kellogg's / Battle Creek Cereal Energy BBDO / Chicago Non-traditional & The 85-Year-Old Mars Guerrilla Marketing Regret Energy BBDO / Chicago Social Media & Viral Marketing – Mars The 85-Year-Old Regret Single HOY / Buenos Aires Non-traditional & DDL&Co Evita, Equality Bill Guerrilla Marketing McCann / Bucharest + Beau Monde Bihor Couture Integrated Campaign MRM//McCann / Bucharest + UM / Bucharest McCann / Bucharest + Non-traditional & Beau Monde Bihor Couture MRM//McCann / Bucharest + Guerrilla Marketing UM / Bucharest Microsoft / Xbox Experiential – Live Events Football Decoded McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Integrated Campaign Microsoft / Xbox Football Decoded McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Football Decoded Microsoft / Xbox Non-traditional & McCann / London + Guerrilla Marketing Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Museum of McCann / Madrid + Experiential – Live Events Ikea Romanticism Ikea / Madrid < Back to Page 1 11

12 THE ONE SHOW – SHORTLIST ND ST 2019 1 DEADLINE DEADLINE & 2 DIRECT MARKETING (CONT.) Non-traditional & Ikea Museum of McCann / Madrid + Guerrilla Marketing Romanticism Ikea / Madrid McCann / New York MGM Resorts Universal Love Songs Physical Items International Experiential – Live Events March for Our Lives McCann / New York + Price On Our Lives March For Our Lives / Florida McCann / New York + March for Our Lives Price On Our Lives Physical Items March For Our Lives / Florida Fly Like A President Digital & Online – McCann / San José Destinos Travel Agency Websites & Mobile McCann Italy / Milan + The Voice of Voices Digital & Online – McCann Italy Think Cattley / Milan + Websites & Mobile Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//McCann / Milan The Association of Innovation in Direct Marketing McCann Paris / Neuilly sur Seine + Bordeaux 2050 Journalists for the Weber Shandwick France / Neuilly sur Seine Environment Non-traditional & The Association of McCann Paris / Neuilly sur Seine + Bordeaux 2050 Guerrilla Marketing Journalists for the Weber Shandwick France / Neuilly sur Seine Environment The Association of Physical Items McCann Paris / Neuilly sur Seine + Bordeaux 2050 Journalists for the Weber Shandwick France / Neuilly sur Seine Environment Philips Dutch Masterjuices Experiential – Brand Installations Ogilvy & Mather / Singapore + Ogilvy & Mather / Amsterdam + Ogilvy & Mather / London + We Film / Amsterdam Dutch Masterjuices Philips Non-traditional & Ogilvy & Mather / Singapore + Guerrilla Marketing Ogilvy & Mather / Amsterdam + Ogilvy & Mather / London + We Film / Amsterdam Philips Dutch Masterjuices Physical Items Ogilvy & Mather / Singapore + Ogilvy & Mather / Amsterdam + Ogilvy & Mather / London + We Film / Amsterdam One Heart, Two Teams Oddset Svenska Spel Perfect Fools / Stockholm Social Media & Viral Marketing – Single < Back to Page 1 12

13 THE ONE SHOW – SHORTLIST ND ST 2019 DEADLINE DEADLINE & 2 1 DIRECT MARKETING (CONT.) Philipp und Keuntje / Hamburg + Goldeimer Shitty Paper – Non-traditional & Goldeimer / Hamburg Guerrilla Marketing gemeinnützige Made from hate Shitty Paper – Physical Items Goldeimer Philipp und Keuntje / Hamburg + gemeinnützige Made from hate Goldeimer / Hamburg Rethink / Vancouver, Montreal, Toronto Digital & Online – States United Against Backfire Websites & Mobile Gun Violence Physical Items Swiss Life (Insurance Ruf Lanz / Zurich Customer for 100 years Group) Serviceplan Germany / Munich Out of Home – Billboards & Transit MINI The Shortcut Billboards Craft – Data-Driven Personalization Say it with Sky Sky Germany Serviceplan Germany / Munich Serviceplan Germany / Munich + Beck's Beck's Soundpils Experiential – Brand Installations Plan.net Germany / Munich Beck's Soundpils Beck's Serviceplan Germany / Munich + Non-traditional & Guerrilla Marketing Plan.net Germany / Munich Serviceplan Germany / Munich + Craft – Printing / Production BMW Corporate and Bulletproof Brochure Serviceplan Group / Munich + Special Sales Mediaplus Germany / Munich Tech and Soul / São Paulo + Distracted Goalkepper Non-traditional & Uber Guerrilla Marketing Uber / São Paulo EXPERIENTIAL & IMMERSIVE Anomaly / Toronto + Bud Light House Spaces & Immersive – ABInBev Brand-Owned Experiences ABInBev / Toronto Party Tour BBDO / New York + Innovation in Experiential KLM Care-E 10x Beta / KLM Care-E BBDO / New York + Responsive Environments – 10x Beta / User Activation < Back to Page 1 13

14 THE ONE SHOW – SHORTLIST ST ND 2019 DEADLINE & 2 DEADLINE 1 EXPERIENTIAL & IMMERSIVE (CONT.) Ford For Detroit Responsive Environments – Civic / New York + Red Paper Heart / Brooklyn Architecture Enhancement Droga5 / New York Prudential The Prudential Escape Responsive Environments – Room: Experience 30 User Activation years in 30 minutes. Innovation in Experiential Hyundai Eco Parking Havas / Madrid Havas / Madrid Spaces & Immersive – Hyundai Eco Parking Brand Installations McCann / London + Football Decoded Microsoft / Xbox Craft – Dynamic Data Visualization Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid McCann / London + Events & Competitions Microsoft / Xbox Football Decoded Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid McCann / Madrid + Museum of Ikea Innovation in Experiential Ikea / Madrid Romanticism McCann / Madrid + Spaces & Immersive – Ikea Museum of Ikea / Madrid Brand Installations Romanticism McCann / New York Augmented, Virtual and Astronaut Reality National Geographic Mixed Reality (AR, VR, MR) Helmet McCann / New York Innovation in Experiential National Geographic Astronaut Reality Helmet Use of Technology McCann / New York Astronaut Reality National Geographic Helmet Events & Competitions Netflix Don ́t watch Netflix Mercado McCann / Buenos Aires Dutch Masterjuices Philips Spaces & Immersive – Ogilvy & Mather / Singapore + Brand Installations Ogilvy & Mather / Amsterdam + Ogilvy & Mather / London + We Film / Amsterdam AR Sports: A Mixed Publicis Sapient / Berlin Augmented, Virtual and Deutsche Telekom Mixed Reality (AR, VR, MR) Reality Football Experience < Back to Page 1 14

15 THE ONE SHOW – SHORTLIST ND ST 2019 DEADLINE & 2 1 DEADLINE EXPERIENTIAL & IMMERSIVE (CONT.) Spaces & Immersive – Deutsche Telekom AR Sports: A Mixed Publicis Sapient / Berlin Reality Football Brand-Owned Experiences Experience MINI The Shortcut Spaces & Immersive – Serviceplan Germany / Munich Brand Installations Billboards Thinkingbox / Vancouver Amazon Studios Sneaky like Pete Spaces & Immersive – Brand Installations Responsive Environments – State Farm Get Inside James Translation / New York User Activation Harden's Head Translation / New York Spaces & Immersive – State Farm Get Inside James Harden's Head Brand Installations FILM Meet Grant Online Films & Video – //Thirteen & Co / Sydney + Melbourne Advertising Cummins & Partners / Melbourne and Design Club Long Form – Single 180LA / Los Angeles University of Phoenix Change the System Television & VOD – Long Form – Single 72andSunny / Los Angeles Under 100K Budget Allstate Still Standing ALTMANN + A dog's life Fondation 30 Television & VOD – Long Form – Single Millions d'Amis PACREAU / Paris + Fondation 30 millions d'Amis / Paris Anomaly / Berlin + Online Films & Video – RIMOWA RIMOWA | Never Still RIMOWA / Paris Long Form – Campaign Apple / Cupertino Television & VOD – Unlock Apple Long Form – Single Apple / Cupertino + Online Films & Video – Apple A Little Company Furlined / Los Angeles Long Form – Single A Little Company Apple Apple / Cupertino + Television & VOD – Furlined / Los Angeles Long Form – Single < Back to Page 1 15

16 THE ONE SHOW – SHORTLIST ST ND 2019 DEADLINE DEADLINE & 2 1 FILM (CONT.) Arnold Worldwide / Boston Online Films & Video – Monster.com Boxes Short Form – Single Arnold Worldwide / Boston Monster.com Cherry Picker Online Films & Video – Short Form – Single Online Films & Video – Monster.com Find Better, Faster Arnold Worldwide / Boston Short Form – Campaign Online Films & Video – Arnold Worldwide / Boston Monster.com Typing Short Form – Single Arnold Worldwide / Boston National Association Online Films & Video – Floors Short Form – Single of Realtors Online Films & Video – National Association Little Things Arnold Worldwide / Boston of Realtors Short Form – Campaign Online Films & Video – National Association Shower Arnold Worldwide / Boston Short Form – Single of Realtors Television & VOD – Progressive Avian Adventure Arnold Worldwide / Boston Short Form – Single BBDO / New York + Online Films & Video – Mars Chocolate Apology Long Form – Single North America - BBDO Studios / New York Snickers AT&T Innovation in Film BBDO / New York + The Face of Distracted Biscuit Driving BBDO / New York + Online Films & Video – AT&T The Face of Distracted Biscuit Long Form – Single Driving: Forrest BBDO / New York + Memories Cinema Advertising FedEx Biscuit Television & VOD – FedEx Tortoise & The Hare BBDO / New York + Biscuit Long Form – Single BBDO / New York + Space Station Online Films & Video – Macy's Long Form – Single Epoch Films BBDO / New York + Television & VOD – Macy's Remarkable You MJZ Long Form – Single The Chase Macy's BBDO / New York + Television & VOD – MJZ Long Form – Single < Back to Page 1 16

17 THE ONE SHOW – SHORTLIST ND ST 2019 DEADLINE DEADLINE & 2 1 FILM (CONT.) Gary Dunkin' BBDO / New York + Television & VOD – O Positive Short Form – Single Mars Chocolate Grandma BBDO / New York + Online Films & Video – O Positive Pre-Roll – Single North America - Snickers Monica Lewinsky/ Online Films & Video – #DefyTheName BBDO / New York + Anti-Bullying O Positive Long Form – Single BBDO / New York + Under 100K Budget Monica Lewinsky/ #DefyTheName O Positive Anti-Bullying Mars Chocolate Television & VOD – BBDO / New York + Ahmend Short Form – Single Radical Media North America / Snickers Television & VOD – BBDO / New York + Mars Chocolate Confession Short Form – Single North America / Radical Media Snickers BBDO / New York + Cinema Advertising AT&T AT&T Cinema SomeSuch X Anonymous + biscuit filmworks BBDO / New York + Online Films & Video – A Complete Waste of Dunkin' Short Form – Campaign Hands Squad 47 Online Films & Video – Macy's Spotlight BBDO / New York + The Corner Shop Long Form – Single BBDO / New York + Mars Chocolate North Online Films & Video – Gold Chain Long Form – Single America - Snickers Ice World War Seven Cream Billie / New York Under 100K Budget Billie Project Body Hair Campbell Ewald / Detroit Cinema Advertising OnStar Horn :60 Campbell Ewald / Detroit OnStar Horn :60 Television & VOD – Long Form – Single Common Ventures / Sydney Under 100K Budget The Australian Missing Persons Federal Police Week Australian Red Cross 42 Cummins&Partners / Melbourne + Online Films & Video – Finch / Sydney Long Form – Single Blood Service < Back to Page 1 17

18 THE ONE SHOW – SHORTLIST ND ST 2019 DEADLINE & 2 1 DEADLINE FILM (CONT.) Online Films & Video – MADC Meet Grant Cummins&Partners / Melbourne + Thirteen & Co / Sydney Short Form – Single Driscoll's Pursuit Under 100K Budget Driscoll's / Watsonville Driscoll's of Flavor Online Films & Video – Chase Mama Said Knock Droga5 / New York Long Form – Single You Out Droga5 / New York Shade for Shade Online Films & Video – COVERGIRL Long Form – Single Comeback Online Films & Video – Dos Equis Droga5 / New York Long Form – Single Hennessy Major Droga5 / New York Cinema Advertising Hennessy Major Television & VOD – Droga5 / New York Long Form – Single Online Films & Video – Kraft Heinz Ore-Ida Droga5 / New York Potato Pay Long Form – Single Droga5 / New York Online Films & Video – Sprint Evelyn Long Form – Single Droga5 / New York Sprint Evelyn Television & VOD – Long Form – Single Online Films & Video – Super Intelligent Droga5 / New York Sprint Long Form – Single Mission Droga5 / New York Television & VOD – Sprint Super Intelligent Long Form – Single Mission Droga5 / New York Tourism Australia Dundee: The Son of a Online Films & Video – Varying Length Campaign Legend Returns Home Droga5 / New York Television & VOD – Dundee: The Son of a Tourism Australia Long Form – Single Legend Returns Home Know What Your Data Google Cloud Innovation in Film Eleven / San Francisco + Knows Google Cloud / San Francisco + Cloneless / Portland + Gentleman Scholar / Los Angeles Mars Martin's Regret Energy BBDO / Chicago Online Films & Video – Short Form – Single < Back to Page 1 18

19 THE ONE SHOW – SHORTLIST ND ST 2019 1 DEADLINE DEADLINE & 2 FILM (CONT.) Mars The 85-Year-Old Energy BBDO / Chicago User-Generated Content Regret CNR: Royal Navy and Engine / London Television & VOD – Spider Royal Marines Long Form – Single FCB West / San Francisco Levi Strauss & Co Use Your Vote Online Films & Video – Long Form – Single Feast Interactive / Toronto + bgon: Junkman Under 100K Budget bgon Alter Ego Films / Toronto + Alter Ego Post / Toronto + Married to Giants / Toronto Under 100K Budget Open Labs / Future Happy Furlined / Los Angeles Forward USA Under 100K Budget Levi's Studs GIGIL / Manila HEIMAT / Berlin + Online Films & Video – HORNBACH Baumarkt HORNBACH CZAR / Berlin + Short Form – Single "Sweat it out." Paul Schwabe / Berlin HEIMAT / Berlin + HORNBACH Baumarkt HORNBACH Television & VOD – CZAR / Berlin + Long Form – Single "Sweat it out." Paul Schwabe / Berlin HEIMAT / Berlin + Television & VOD – HORNBACH Baumarkt HORNBACH CZAR / Berlin + Short Form – Single "Sweat it out." Paul Schwabe / Berlin Television & VOD – Quicken Loans The Translator Huge / Detroit + Quicken Loans / Detroit Long Form – Single King / Stockholm + Are you really home Clas Ohlson Cinema Advertising when you're home? Acne / Stockholm + Swiss / Stockholm King / Stockholm + Are you really home Clas Ohlson Television & VOD – Long Form – Single Acne / Stockholm + when you're home? Swiss / Stockholm King / Stockholm + Online Films & Video – Clas Ohlson The Dumb Wallpaper Experiment Long Form – Single B-reel / Stockholm Clas Ohlson Living Sleepers King / Stockholm + Television & VOD – Giants & Toys / Stockholm + Short Form – Single Swiss / Stockholm < Back to Page 1 19

20 THE ONE SHOW – SHORTLIST ST ND 2019 1 DEADLINE & 2 DEADLINE FILM (CONT.) IB Women Obscene Gap Location-Specific Video McCann / Madrid + IB Women / Madrid Television & VOD – Ikea Clock McCann / Madrid + Short Form – Single Ikea / Madrid Television & VOD – McCann / Madrid + Ikea Jewel Ikea / Madrid Short Form – Single McCann / New York New York Lottery Odds Of Love Online Films & Video – Short Form – Single Television & VOD – New York Lottery Odds Of Love McCann / New York Long Form – Single McCann / New York New York Lottery Online Films & Video – Spy Mission Long Form – Single McCann / New York Television & VOD – New York Lottery Spy Mission Long Form – Single The Most Vicious Online Films & Video – McCann / New York + March for our Lives March for our Lives / Parkland Long Form – Single Cycle McCann Canada / Toronto Online Films & Video – Prostate Cancer Famous Fingers Canada Long Form – Single Net#work BBDO / Johannesburg + Mercedes-Benz Return to Chapman's Cinema Advertising 7Films / Cape Town Peak Net#work BBDO / Johannesburg + Online Films & Video – Return to Chapman's Mercedes-Benz Long Form – Single Peak 7Films / Cape Town Net#work BBDO / Johannesburg + Under 100K Budget Mercedes-Benz Return to Chapman's 7Films / Cape Town Peak Online Films & Video – Pond's Bodybuilder Ogilvy & Mather / Singapore + Long Form – Single Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore Bodybuilder Pond's Television & VOD – Ogilvy & Mather / Singapore + Long Form – Single Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore Lamp 2 IKEA Rethink / Toronto, Montreal, Vancouver Online Films & Video – Long Form – Single < Back to Page 1 20

21 THE ONE SHOW – SHORTLIST ND ST 2019 DEADLINE DEADLINE & 2 1 FILM (CONT.) Television & VOD – Rethink / Toronto, Montreal, Vancouver Lamp 2 IKEA Long Form – Single User-Generated Content Real People. Rethink / Toronto, Montreal, Vancouver Scotts Canada / Weed B Gon Real Slogans. Television & VOD – Father-In-Law H & R Block Canada Sid Lee / Toronto Short Form – Single Sid Lee / Toronto H & R Block Canada Trust the Experts Television & VOD – Short Form – Campaign Sra Rushmore SA / Madrid + Television & VOD – International Hope Committee of the Long Form – Single Blur Films / Madrid Red Cross Sra Rushmore SA / Madrid + Under 100K Budget International Hope Blur Films / Madrid Committee of the Red Cross SUN-AD / Tokyo Online Films & Video – Enjoy School Days ! N T Tdo c om o Short Form – Single TBWA / Stockholm Television & VOD – SJ - Swedish Railways Hannah's Journey Short Form – Single TOFU Studio / Gdansk National Museum The Last Judgement Under 100K Budget in Gdansk by Hans Memling WMcCann / São Paulo + The Fall Hospital de Amor Online Films & Video – Hospital de Amor / Barretos + Long Form – Single Zombie Studio / São Paulo + Loud / São Paulo The Fall Hospital de Amor Television & VOD – WMcCann / São Paulo + Long Form – Single Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo Zulu Alpha Kilo / Toronto Online Films & Video – Tim Hortons The Away Game Long Form – Single Zulu Alpha Kilo / Toronto Television & VOD – Tim Hortons The Away Game Long Form – Single Zulu Alpha Kilo World's Worst RFP Zulu Alpha Kilo / Toronto Online Films & Video – Long Form – Single < Back to Page 1 21

22 THE ONE SHOW – SHORTLIST ND ST 2019 1 DEADLINE DEADLINE & 2 HEALTH, WELLNESS & PHARMA Branded Content Tobacco Free Florida Hit Song Alma DDB / Miami + Vapor Post / Miami + Animal Music / Miami Alma DDB / Miami + Radio & Audio Tobacco Free Florida Hit Song Vapor Post / Miami + Animal Music / Miami Amélie Company / Denver Experiential / Immersive / Events Colorado Department Lift The Label of Human Services, Office of Behavioral Health Animal / Pittsburgh + American Heart Angie Aparo "I Will Branded Content Crispin Porter Bogusky / Boulder + Again" Association American Heart Association / Dallas Integrated Branding dosist dosist Not Available Anomaly / Toronto + In Canada dosist / Toronto Out of Home – Health & Wellness Anomaly / Toronto + dosist Not Available dosist In Canada dosist / Toronto Area 23 On Hudson, An FCB Health Network Experiential / Immersive / Events Sunovion Parkinson’s House Call Company / New York + Pharmaceuticals Studio Rx / New York Area 23, An FCB Health Network National Organization Direct Marketing The Rape Tax Company(self / for Victim Assistance New York + (NOVA) FCB Global / New York BBDO / New York + Branded Content AT&T The Face of Distracted Driving: Forrest Biscuit BBDO / New York + Radio & Audio CVS 432Hz EG+ / New York BBDO / New York + Radio & Audio CVS Proper Order EG+ / New York BBDO / New York + A History of Caring Film – Health & Wellness Johnson & Johnson MJZ BBDO / New York + Digital – Social Media Monica Lewinsky/ #DefyTheName O Positive Anti-Bullying #DefyTheName Monica Lewinsky/ BBDO / New York + Film – Health & Wellness O Positive Anti-Bullying < Back to Page 1 22

23 THE ONE SHOW – SHORTLIST ND ST 2019 1 DEADLINE DEADLINE & 2 HEALTH, WELLNESS & PHARMA (CONT.) Experiential / Immersive / Events Align Technology Invisalign® VR Soccer Colle McVoy / Minneapolis + Pixel Farm / Minneapolis Challenge Film – Health & Wellness Australian Red Cross 42 Cummins&Partners / Melbourne + Finch / Sydney Blood Service Cummins&Partners / Melbourne + The Error Ridden Ad Branded Content Specsavers Specsavers / Melbourne + Scoundrel Films / Sydney The Error Ridden Ad Cummins&Partners / Melbourne + Digital – Web & Mobile Specsavers Specsavers / Melbourne + Scoundrel Films / Sydney FCB Health, An FCB Health Network 5 Million Puffs Boehringer Ingelheim Print – Pharma Company / New York + Pharmaceuticals L&A Artist / New York + Boehringer Ingelheim Pharmaceuticals / Ridgefield FCB Health, An FCB Health Network Blood Equality: GMHC Out of Home – Health & Wellness Company / New York + Blood Flags Zombie Studio / São Paulo FCB Health, An FCB Health Network Blood Equality: GMHC Public Relations Company / New York + Blood Flags Zombie Studio / São Paulo Flux Animation / Auckland + Film – Health & Wellness Bau Audiology Bring Your Life To Life Liquid Studios / Auckland + Saatchi and Saatchi / Auckland Dr. Internet GIGIL / Manila Film – Health & Wellness KonsultaMD Workplace Safety and Typefaces of the Fallen GREY Canada / Toronto Out of Home – Health & Wellness Insurance Board Print – Health & Wellness Get Well Not High GSW / New York + NYC Botanics Illusion / Bangkok GSW / New York + Print – Health & Wellness NYC Botanics Mostly Good Illusion / Bangkok Digest Food Faster HS Ad / Seoul Out of Home – Health & Wellness Kwangdong Pharmaceutical Make Room Film – Health & Wellness Arbetsförmedlingen Le Bureau AB / Stockholm + – Swedish public Arbetsförmedlingen – Swedish Public employment Employment / Stockholm + Camp David / Stockholm + Colony / Stockholm < Back to Page 1 23

24 THE ONE SHOW – SHORTLIST ST ND 2019 DEADLINE 1 DEADLINE & 2 HEALTH, WELLNESS & PHARMA (CONT.) Film – Health & Wellness McCann / New York + The Most Vicious March for our Lives March for our Lives / Parkland Cycle McCann / New York + Public Relations Mucinex Super Sick Monday Reckitt Benckiser / New York Film – Health & Wellness Prostate Cancer McCann Canada / Toronto Famous Fingers Canada McCann Canada / Toronto Prostate Cancer Famous Fingers Print – Health & Wellness Canada Radio & Audio Prostate Cancer Famous Fingers McCann Canada / Toronto Canada McCann Health / São Paulo + Print – Health & Wellness hospital moinhos Valuable Inheritance Lightfarm Brasil / Rio de Janeiro de vento McCann Health / São Paulo + Valuable Inheritance Print – Pharma hospital moinhos de vento Lightfarm Brasil / Rio de Janeiro Direct Marketing A Warning from McCann Health / Shanghai GSK (Glaxo Smith Kline) the Future McCann Health / Shanghai GSK A Warning from Integrated Branding (Glaxo Smith Kline) the Future McCann Health / Shanghai Out of Home – Pharma GSK A Warning from (Glaxo Smith Kline) the Future McCann Italy / Milan + The Voice of Voices McCann Italy Digital – Use of Technology Think Cattley / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//McCann / Milan McCann Italy Digital – Web & Mobile The Voice of Voices McCann Italy / Milan + Think Cattley / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//McCann / Milan McCann Italy The Voice of Voices Public Relations McCann Italy / Milan + Think Cattley / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//McCann / Milan < Back to Page 1 24

25 THE ONE SHOW – SHORTLIST ST ND 2019 1 DEADLINE DEADLINE & 2 HEALTH, WELLNESS & PHARMA (CONT.) Ogilvy & Mather / Singapore + Dutch Masterjuices Out of Home – Health & Wellness Philips Ogilvy & Mather / Amsterdam + Ogilvy & Mather / London + We Film / Amsterdam Ogilvy & Mather / Singapore + Dutch Masterjuices Philips Products Ogilvy & Mather / Amsterdam + Ogilvy & Mather / London + We Film / Amsterdam Ogilvy & Mather / Singapore + Public Relations Philips Dutch Masterjuices Ogilvy & Mather / Amsterdam + Ogilvy & Mather / London + We Film / Amsterdam Ogilvy & Mather / Singapore + Bodybuilder Film – Health & Wellness Pond's Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore Perfect Fools / Stockholm Digital – Social Media Kronans Apotek The Jr. Forecast Experiential / Immersive / Events Publicis LifeBrands / London + Janssen Make Blood Cancer Paul Cocksedge Studio / London Visible Janssen Make Blood Cancer Out of Home – Pharma Publicis LifeBrands / London + Visible Paul Cocksedge Studio / London Make Blood Cancer Public Relations Janssen Publicis LifeBrands / London + Visible Paul Cocksedge Studio / London Andros Public Relations Serviceplan France / Courbevoie + Autism Can Work Trinity Films / Courbevoie Serviceplan France / Courbevoie + Autism Can Work Digital – Web & Mobile Andros Trinity Films / Courbevoie + Comptoir du Son / Paris Digital – Use of Technology Dot Mini. The First Dot Incorporation Serviceplan Germany / Munich + Smart Media Device Serviceplan Korea / Seoul + for the Visually Dot Incorporation / Seoul + Impaired. cloudandco / Seoul Dot Mini. The First Dot Incorporation Innovation in Health & Wellness Serviceplan Germany / Munich + Smart Media Device Serviceplan Korea / Seoul + for the Visually Dot Incorporation / Seoul + Impaired. cloudandco / Seoul < Back to Page 1 25

26 THE ONE SHOW – SHORTLIST ST ND 2019 DEADLINE 1 DEADLINE & 2 HEALTH, WELLNESS & PHARMA (CONT.) Serviceplan Germany / Munich + Dot Mini. The First Products Dot Incorporation Serviceplan Korea / Seoul + Smart Media Device Dot Incorporation / Seoul + for the Visually cloudandco / Seoul Impaired. The Nation of Artists / Los Angeles + Branded Content Aflac My Special Aflac Duck Aflac / Columbus + Carol Cone on Purpose / New York + Sproutel / Providence The Nation of Artists / Los Angeles + Film – Health & Wellness Aflac My Special Aflac Duck Aflac / Columbus + Carol Cone on Purpose / New York + Sproutel / Providence The Nation of Artists / Los Angeles + My Special Aflac Duck Innovation in Health & Wellness Aflac Aflac / Columbus + Carol Cone on Purpose / New York + Sproutel / Providence Innovation in Health & Wellness Partnership Against VMLY&R / Sydney Alexa Lifeline Domestic Violence (PADV ) Avrio Health Feats of Middle Age Walrus / New York Integrated Branding Walrus / New York Avrio Health Feats of Middle Age Print – Health & Wellness Print Film – Health & Wellness Avrio Health Feats of Middle Age Walrus / New York Spots WMcCann / São Paulo + The Fall Branded Content Hospital de Amor Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo The Fall Hospital de Amor Film – Health & Wellness WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo Hospital de Amor The Fall Radio & Audio WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo CAMH A Battle On Two Fronts Zulu Alpha Kilo / Toronto Branded Content < Back to Page 1 26

27 THE ONE SHOW – SHORTLIST ND ST 2019 DEADLINE DEADLINE & 2 1 INTEGRATED The Hershey Company Anomaly / Toronto + Oh Henry! 4:25 Innovation in Integrated Branding The Hershey Company / Toronto Innovation in Integrated Branding KLM Care-E BBDO / New York + 10x Beta Freaky Tuesday Co-Promotions Dunkin' BBDO / New York + 360i / New York BBDO / New York + Mars Chocolate Corporate Apology Integrated Branding Campaign North America - BBDO Studios / New York Snickers Charlottesville Clean / Raleigh Brand Transformation Joined In Strength Albemarle Convention & Visitors Bureau DDB Group Germany / Berlin + The Uncensored Integrated Campaigns – Online Reporters without MediaMonks / Amsterdam + Borders Playlist Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo Kraft Heinz Ore-Ida Potato Pay Integrated Campaigns – Online Droga5 / New York The New York Droga5 / New York Co-Promotions Read More. Times, UNESCO and Listen More. other participating publications Droga5 / New York Innovation in Integrated Branding The New York Read More. Times, UNESCO and Listen More. other participating publications Integrated Campaigns – Online Tourism Australia Dundee: The Son of a Droga5 / New York Legend Returns Home Repicturing Homeless Getty Images Integrated Campaigns – Online Havas Germany / Düsseldorf Deutschland / fiftfifty (magazine from homeless people) Integrated Branding Campaign Share Foods Share "1 for you. HEIMAT / Berlin + 1 for the world." CROSSMEDIA / Berlin + HEIMAT, active / Berlin + ARRI Media / Berlin Beau Monde Bihor Couture Integrated Branding Campaign McCann / Bucharest + MRM//McCann / Bucharest + UM / Bucharest < Back to Page 1 27

28 THE ONE SHOW – SHORTLIST ST ND 2019 DEADLINE DEADLINE & 2 1 INTEGRATED (CONT.) McCann / London + Integrated Branding Campaign Microsoft / Xbox Football Decoded Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Integrated Branding Campaign Association of Zulu Alpha Kilo / Toronto Speak The Truth Registered Graphic Designers (RGD) INTELLECTUAL PROPERTY Anomaly / Toronto + Physical Product The Hershey Company Oh Henry! 4:25 The Hershey Company / Toronto BBDO / New York + Integrated Digital & Care-E KLM Physical Product 10x Beta Physical Product Havas / Madrid Eco Parking Hyundai HEIMAT / Berlin + Physical Product Share Foods Share "1 for you. CROSSMEDIA / Berlin + 1 for the world." HEIMAT, active / Berlin + ARRI Media / Berlin Digital Product MGM Resorts McCann / New York Universal Love Songs International McCann / New York Physical Product MGM Resorts Universal Love Songs International Ogilvy Mexico / Mexico City + Experimental / Internal Projects / Tracking Systems Streetguard VR3 / Mexico City R&D Mexico Dot Mini. The First Dot Incorporation Integrated Digital & Serviceplan Germany / Munich + Smart Media Device Physical Product Serviceplan Korea / Seoul + for the Visually Dot Incorporation / Seoul + Impaired. cloudandco / Seoul < Back to Page 1 28

29 THE ONE SHOW – SHORTLIST ND ST 2019 1 DEADLINE DEADLINE & 2 INTERACTIVE & ONLINE BBDO / New York + KLM Care-E Innovation in Interactive 10x Beta BBDO / New York + Interactive Digital Installations KLM Care-E 10x Beta Online Advertising – Native Ads Bacardi Live Moves BBDO / New York + BBDO Studios / New York BBDO / New York + Online Video – Interactive Video Bacardi Live Moves BBDO Studios / New York BBDO / New York + Websites IRC/ Getty Images Change the Course of History BBDO Studios / New York BBDO / New York + Mars Chocolate Craft – Writing One for Two JHF Productions + North America - World War Seven Snickers BBDO / New York + Online Advertising – Display Ads Mars Chocolate One for Two JHF Productions + North America/ World War Seven Snickers Websites – E-Commerce Foot Locker The Sun and the Snake BBDO / New York + MTC BBDO / New York + Mars Chocolate Craft – Writing Overexplain Radical Media North America - Snickers Almond BBDO / New York + Online Advertising – Native Ads Mars Petcare/ Fetch Across the Taylor James Pedigree Internet Billie Project Body Hair Billie / New York Online Video – Online-only Video – Single Craft – Art Direction Duroc Duroc Bonhomme / Paris + Made / Brussels + Paris Se Quema / Paris Cummins&Partners / Melbourne + Online Video – Interactive Video Specsavers The Error Ridden Ad Specsavers / Melbourne + Scoundrel Films / Sydney The Uncensored Reporters without Innovation in Interactive DDB Group Germany / Berlin + Playlist Borders MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo < Back to Page 1 29

30 THE ONE SHOW – SHORTLIST ND ST 2019 DEADLINE DEADLINE & 2 1 INTERACTIVE & ONLINE (CONT.) Online Video – Online-only Video Mars Martin's Regret Energy BBDO / Chicago – Single Mars Energy BBDO / Chicago Craft – Writing The 85-Year-Old Regret FCB Brasil / São Paulo Craft – Art Direction Estadão Newspaper Warboard TBS Innovation in Interactive GLOW / New York + Final Space - Facebook Live: Cards With Gary TBS / Atlanta Craft – Art Direction Free Democrats Free Democrats HEIMAT / Berlin "Made of Defeat – A Photographic Tale." HEIMAT / Berlin + Loctite "Kintsuglue" Craft – Art Direction Henkel Adhesive E + P Films / Hamburg + Technologies Pirates n Paradise / Düsseldorf McCann / Bucharest + Websites – E-Commerce Beau Monde Bihor Couture MRM//McCann / Bucharest + UM / Bucharest McCann Canada / Toronto Craft – Writing Prostate Cancer Famous Fingers Canada Perfect Fools / Stockholm Oddset Svenska Spel The Janne Walk Interactive Digital Installations Websites Trolli Tiny Hands Periscope / Minneapolis Ferrara Candy Company Anti-SEO Interactive Digital Installations Publicis Sapient / London databloom Publicis Sapient Rethink / Vancouver, Montreal, Toronto Websites – Utility States United Against Backfire Gun Violence Serviceplan Germany / Munich Websites – Utility Sky Germany Say it with Sky Serviceplan Germany / Munich + Websites STROKE Art Fair Scars of Democracy Plan.net Germany / Munich Serviceplan Germany / Munich + Featuring Alexa Innovation in Interactive Too Many T's Too Many T's / London Smirnoff / Global + Websites – Utility Smirnoff Smirnoff Equalizer Carat / Global VMLY&R / Sydney Innovation in Interactive Unicef Australia Hope Page Unicef Australia Hope Page VMLY&R / Sydney Websites – Utility < Back to Page 1 30

31 THE ONE SHOW – SHORTLIST ST ND 2019 DEADLINE DEADLINE & 2 1 MOBILE BBDO / New York + Physical Product & KLM Care-E 10x Beta Mobile Integration BBDO / New York + Macy's Live Looks Utility – E-Commerce BBDO Studios / New York BBDO / New York + Mobile Advertising Macy's Remarkable Shot BBDO Studios / New York BBDO / New York + Mobile-First Video – Overexplain Mars Chocolate North America - Over 15 Seconds Radical Media Snickers Almond BBDO / New York + Innovation in Mobile Mars Petcare/ Fetch Across the Internet Taylor James Pedigree Mobile Advertising Mars Petcare/ Fetch Across BBDO / New York + Taylor James Pedigree the Internet CP+B / Boulder Gaming Domino's Piece of the Pie Pursuit Gleb Kuznetsov and Milkinside / San Airbus IFLY A380 Applications Airbus Francisco iOS app Innovation in Mobile Digital ID & Great Apes & HiQ / Helsinki Trafi (Finnish Transport Safety Agency) Driving Licence Physical Product & Havas Germany / Duesseldorf radio.de Footballpen Mobile Integration HEIMAT active / Berlin + Mobile-First Video – BiFi / Jack Link's BiFi "The 6-seconds- HEIMAT / Berlin + Under 6 Seconds BiFi-ads" Bigfish Filmproduktion / Berlin National Geographic Astronaut Reality Use of Technology McCann / New York Helmet McCann Italy The Voice of Voices Use of Technology McCann Italy / Milan + Think Cattley / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//McCann / Milan Tencent / Shenzhen Applications Tencent We Remit Unicef Australia Hope Page VMLY&R / Sydney Websites < Back to Page 1 31

32 THE ONE SHOW – SHORTLIST ND ST 2019 1 DEADLINE & 2 DEADLINE MOVING IMAGE CRAFT Writing – Single Allstate Still Standing 72andSunny / Los Angeles Comcast Editing – Single 72andSunny / New York + 3am in Afton Comcast / Philadelphia Writing – Campaign RIMOWA RIMOWA | Never Still Anomaly / Berlin + RIMOWA / Paris Anomaly / Berlin + RIMOWA RIMOWA | Never Still Editing – Single RIMOWA / Paris Ft. Adwoa Aboah Direction – Single Apple A Little Company Apple / Cupertino + Furlined / Los Angeles Apple Unlock Apple / Cupertino + Direction – Single Furlined / Los Angeles Visual Effects – Single AT&T Caleb BBDO / New York + Biscuit AT&T Innovation in Moving Image Craft BBDO / New York + The Face of Biscuit Distracted Driving BBDO / New York + FedEx Memories Direction – Single Biscuit FedEx Tortoise & The Hare BBDO / New York + Use of Music – Original Music Biscuit AT&T Direction – Single BBDO / New York + The Shot biscuit filmworks BBDO / New York + Visual Effects – Single AT&T The Shot biscuit filmworks BBDO / New York + Space Station Cinematography – Single Macy's Epoch Films Direction – Single Macy's Space Station BBDO / New York + Epoch Films BBDO / New York + Space Station Use of Music – Original Music Macy's Epoch Films BBDO / New York + Visual Effects – Single Macy's Space Station Epoch Films Sunshine Day One BBDO / New York + Animation – Single Lobo < Back to Page 1 32

33 THE ONE SHOW – SHORTLIST ND ST 2019 DEADLINE DEADLINE & 2 1 MOVING IMAGE CRAFT (CONT.) BBDO / New York + Bacardi Dance Floor Use of Music – MJZ Licensed / Adapted Music Cinematography – Single Johnson & Johnson A History of Caring BBDO / New York + MJZ Johnson & Johnson Editing – Single BBDO / New York + A History of Caring MJZ BBDO / New York + Use of Music – Macy's Remarkable You Licensed / Adapted Music MJZ Macy's Use of Music – The Chase BBDO / New York + Licensed / Adapted Music MJZ BBDO / New York + Writing – Single Mars Chocolate Ahmend Radical Media North America / Snickers BBDO / New York + Bus Visual Effects – Single AT&T SomeSuch X Anonymous BBDO / New York + Direction – Single AT&T Surprise SomeSuch X Anonymous BBDO / New York + Cinematography – Campaign AT&T AT&T Cinema SomeSuch X Anonymous + biscuit filmworks BBDO / New York + AT&T Cinema AT&T Use of Music – Original Music SomeSuch X Anonymous + biscuit filmworks University of Phoenix Use of Music – Change the System Beacon Street Studios / Venice + Licensed / Adapted Music 180LA / Los Angeles Big Sky Edit / New York + The Quest Editing – Single Nespresso McCann / New York + Untitled / Santa Monica Big Sky Edit / New York + Sound Design – Single Nespresso The Quest McCann / New York + Untitled / Santa Monica Hope International Blur / Madrid + Direction – Single Sra. Rushmore / Madrid + Committee of the ICRC / Geneve Red Cross < Back to Page 1 33

34 THE ONE SHOW – SHORTLIST ST ND 2019 DEADLINE 1 DEADLINE & 2 MOVING IMAGE CRAFT (CONT.) Blur / Madrid + Editing – Single International Hope Sra. Rushmore / Madrid + Committee of the Red Cross ICRC / Geneve Droga5 / New York Use of Music – Chase Mama Said Knock Licensed / Adapted Music You Out Writing – Single COVERGIRL Shade for Shade Droga5 / New York Cinematography – Single Major Droga5 / New York Hennessy Eleven / San Francisco + Know What Your Google Cloud Animation – Single Google Cloud / San Francisco + Data Knows Cloneless / Portland + Gentleman Scholar / Los Angeles Cinematography – Single Home Instead Senior Energy BBDO / Chicago The Third Stair Care Visual Effects – Single CNR: Royal Navy and Engine / London Spider Royal Marines Engine / London Writing – Single Spider CNR: Royal Navy and Royal Marines FCB West / San Francisco Levi Strauss & Co Use Your Vote Use of Music – Licensed / Adapted Music Animation – Single Bay Audiology Bring Your Life To Life Flux Animation / Auckland HEIMAT / Berlin + Cinematography – Single HORNBACH Baumarkt HORNBACH CZAR / Berlin + "Sweat it out." Paul Schwabe / Berlin Sound Design – Single HORNBACH Baumarkt HORNBACH HEIMAT / Berlin + CZAR / Berlin + "Sweat it out." Paul Schwabe / Berlin HEIMAT / Berlin + HORNBACH HORNBACH Baumarkt Direction – Single KANU FILM / Berlin + "In your corner." Mediaplus / München HEIMAT / Berlin + Writing – Single HORNBACH Baumarkt HORNBACH KANU FILM / Berlin + "In your corner." Mediaplus / München 25 Year s Cartoon Network Le Cube / São Paulo Animation – Single < Back to Page 1 34

35 THE ONE SHOW – SHORTLIST ND ST 2019 DEADLINE & 2 1 DEADLINE MOVING IMAGE CRAFT (CONT.) Direction – Campaign FIFA Legends Made Here Mandalay Sports Media / Studio City Legends Made Here Mandalay Sports Media / Studio City Editing – Campaign FIFA Unknown is not strange Gran Teatre del Liceu McCann / Barcelona Editing – Single McCann / Barcelona Sound Design – Single Gran Teatre del Liceu Unknown is not strange New York Lottery Odds Of Love Writing – Single McCann / New York March for our Lives The Most Vicious McCann / New York + Cinematography – Single March for our Lives / Parkland Cycle McCann / Tokyo + Mondelez Japan GO!! NEW. Animation – Single TYO, TYO drive / Tokyo + AC-bu / Tokyo Prostate Cancer Famous Fingers McCann Canada / Toronto Writing – Single Canada NBA / New York + Use of Music – National Basketball NBA x Translation Translation / New York Association Licensed / Adapted Music "Finally Mine" Net#work BBDO / Johannesburg + Mercedes-Benz Return to Chapman's Editing – Single Peak 7Films / Cape Town Net#work BBDO / Johannesburg + Sound Design – Single Mercedes-Benz Return to Chapman's Peak 7Films / Cape Town Ogilvy & Mather / Singapore + Bodybuilder Pond's Use of Music – Stink Films / Shanghai + Licensed / Adapted Music Chimney / Singapore + Fuse Adventures in Audio / Singapore Sra Rushmore SA / Madrid + International Hope Writing – Single Blur Films / Madrid Committee of the Red Cross Terri & Sandy / New York + Drink to Your Own Beat Use of Music – SunnyD - Harvest Hill Licensed / Adapted Music Iconoclast / Los Angeles The Hallway / Sydney + Direction – Single Royal Far West Tin Can Telephone Uncanny Valley / Sydney Rise Grind Shine Again Nike Translation / New York Editing – Single < Back to Page 1 35

36 THE ONE SHOW – SHORTLIST ND ST 2019 DEADLINE DEADLINE & 2 1 MOVING IMAGE CRAFT (CONT.) Animation – Single Travel Oregon "Only Travel Oregon / Portland + Travel Oregon / Psyop and Wieden + Kennedy Wieden + Kennedy / Portland Slightly Exaggerated" WMcCann / São Paulo + Animation – Single Hospital de Amor The Fall Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo WMcCann / São Paulo + Hospital de Amor The Fall Use of Music – Original Music Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo PRINT & OUTDOOR Categories in this Discipline that accept physical entries will be judged after the Final One Show deadline. Area 23, An FCB Health Network Company / User-Generated Campaign National Organization The Rape Tax New York + for Victim Assistance FCB Global / New York (NOVA) BBDO / New York + Art in Progress Out-of-Home – Bacardi - Bombay BBDO Studios / New York + Billboards & Transit – Campaign Sapphire Ghost Experiential DDB Group Germany / Düsseldorf STABILO International Highlight the Out-of-Home – Billboards & Transit – Campaign Remarkable Experiential & Installations – Single Havas / Madrid Eco Parking Hyundai healingbrush / Yongin-si Experiential & Installations – Single Greenpeace Global warming, Our future is disappearing HEIMAT / Berlin + Opel "7 meters - Out-of-Home – Opel Automobile Billboards & Transit – Single stroller" HEIMAT active / Berlin HOY / Buenos Aires + Hidden City User-Generated Campaign LG Electronics Mu Films / Buenos Aires HS Ad / Seoul Out-of-Home – Kwangdong Digest Food Faster Billboards & Transit – Campaign Pharmaceutical Responsible Gambling The Isolated Campaign Innovation in Print & Outdoor lg2 / Toronto + Council Makers / Toronto + Mile Inn / Toronto < Back to Page 1 36

37 THE ONE SHOW – SHORTLIST ND ST 2019 DEADLINE DEADLINE & 2 1 PRINT & OUTDOOR (CONT.) McCann / London + Football Decoded Microsoft / Xbox Out-of-Home – Craft/McCann / London + Dynamic Billboards & Transit Somesuch / London + Twentyfour Seven / Madrid McCann / New York Craft – Use of Digital Technology National Geographic Astronaut Reality Helmet McCann / New York National Geographic Astronaut Reality Experiential & Installations – Single Helmet McCann / New York Innovation in Print & Outdoor National Geographic Astronaut Reality Helmet McCann / New York + Price On Our Lives Experiential & Installations – Single March for Our Lives March For Our Lives / Florida McCann / New York + Innovation in Print & Outdoor March for Our Lives Price On Our Lives March For Our Lives / Florida Aldi McCann Spain / Madrid, Barcelona + Fresh Prints Innovation in Print & Outdoor Aldi / Barcelona Netflix Don ́t watch Netflix Mercado McCann / Buenos Aires Innovation in Print & Outdoor Franquicias Panamenas Experiential & Installations – Single Ogilvy / Panama + Blizzard Store Geometry / Panama Ogilvy & Mather / Singapore + Dutch Masterjuices Philips Experiential & Installations – Single Ogilvy & Mather / Amsterdam + Ogilvy & Mather / London + We Film / Amsterdam Ogilvy & Mather / Singapore + Dutch Masterjuices Innovation in Print & Outdoor Philips Ogilvy & Mather / Amsterdam + Ogilvy & Mather / London + We Film / Amsterdam Experiential & Installations – Single Janssen Make Blood Cancer Publicis LifeBrands / London + Paul Cocksedge Studio / London Visible Innovation in Print & Outdoor Swiss Life Ruf Lanz / Zurich Customer for 100 years (Insurance Group) Ruf Lanz / Zurich Out-of-Home – Welti-Furrer Fine Art Transports Billboards & Transit – Campaign The Shortcut Serviceplan Germany / Munich Experiential & Installations – MINI Campaign Billboards < Back to Page 1 37

38 THE ONE SHOW – SHORTLIST ST ND 2019 DEADLINE 1 DEADLINE & 2 PRINT & OUTDOOR (CONT.) The Shortcut MINI Serviceplan Germany / Munich Out-of-Home – Billboards Billboards & Transit – Campaign Experiential & Installations – Single Beck's Beck's Soundpils Serviceplan Germany / Munich + Plan.net Germany / Munich PUBLIC RELATIONS Community Building Miami-Dade Animal Alma DDB / Miami Dog Carpet Services BBDO / New York + Current Event Response Foot Locker One and Done O Positive Monica Lewinsky/ Community Building BBDO / New York + #DefyTheName Anti-Bullying O Positive Billie / New York Media Relations Billie Project Body Hair Colle McVoy / Minneapolis The Food Effect Events & Experiential Land O'Lakes DDB Group Germany / Berlin + Community Building Reporters without The Uncensored MediaMonks / Amsterdam + Borders Playlist Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo Events & Experiential IHOP IHOb Droga5 / New York Integrated PR Campaign IHOP Droga5 / New York IHOb Droga5 / New York Events & Experiential IHOP IHOPS Read More. Listen Droga5 / New York The New York Media Relations More. Times, UNESCO and other participating publications Droga5 / New York Integrated PR Campaign Tourism Australia Dundee: The Son of a Legend Returns Home The New Sound Edelman / Chicago + Innovation in Public Relations Kellogg Company Of Cereal Kellogg's / Battle Creek < Back to Page 1 38

39 THE ONE SHOW – SHORTLIST ND ST 2019 1 DEADLINE DEADLINE & 2 PUBLIC RELATIONS (CONT.) Kellogg Company The New Sound Edelman / Chicago + Integrated PR Campaign Kellogg's / Battle Creek Of Cereal Getty Images Havas Germany / Düsseldorf Reputation Management Repicturing Homeless Deutschland / fiftfifty (magazine from homeless people) HEIMAT / Berlin + Share "1 for you. Brand Voice Share Foods CROSSMEDIA / Berlin + 1 for the world." HEIMAT, active / Berlin + ARRI Media / Berlin Media Relations Zoos Victoria Cat VR Isobar / South Melbourne and RSPCA McCann / Bucharest + Brand Voice Beau Monde Bihor Couture MRM//McCann / Bucharest + UM / Bucharest McCann / Bucharest + Beau Monde Bihor Couture Integrated PR Campaign MRM//McCann / Bucharest + UM / Bucharest McCann / London + Brand Voice Microsoft / Xbox Football Decoded Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Brand Voice McCann / New York Universal Love Songs MGM Resorts International McCann / New York Community Building MGM Resorts Universal Love Songs International McCann / New York Media Relations MGM Resorts Universal Love Songs International Integrated PR Campaign National Walkout Day #excuseme McCann / New York McCann / New York + Community Building March for Our Lives Price On Our Lives March For Our Lives / Florida McCann / New York + Price On Our Lives Current Event Response March for Our Lives March For Our Lives / Florida McCann / New York + Events & Experiential March for Our Lives Price On Our Lives March For Our Lives / Florida Mucinex Super Sick Monday McCann / New York + Media Relations Reckitt Benckiser / New York < Back to Page 1 39

40 THE ONE SHOW – SHORTLIST ND ST 2019 DEADLINE DEADLINE & 2 1 PUBLIC RELATIONS (CONT.) McCann Italy / Milan + Brand Voice McCann Italy The Voice of Voices Think Cattley / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//McCann / Milan McCann Italy / Milan + The Voice of Voices McCann Italy Community Building Think Cattley / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//McCann / Milan Events & Experiential McCann Paris / Neuilly sur Seine + The Association of Bordeaux 2050 Weber Shandwick France / Neuilly sur Seine Journalists for the Environment McCann Paris / Neuilly sur Seine + Innovation in Public Relations The Association of Bordeaux 2050 Journalists for the Weber Shandwick France / Neuilly sur Seine Environment Ogilvy & Mather / Singapore + Philips Dutch Masterjuices Brand Voice Ogilvy & Mather / Amsterdam + Ogilvy & Mather / London + We Film / Amsterdam Ogilvy & Mather / Singapore + Dutch Masterjuices Events & Experiential Philips Ogilvy & Mather / Amsterdam + Ogilvy & Mather / London + We Film / Amsterdam Thunderstruck Events & Experiential Royal Australian Mint OPEN Brand Consulting / Sydney + Royal Australian Mint / Canberra Philipp und Keuntje / Hamburg + Current Event Response Goldeimer Shitty Paper – gemeinnützige Made from hate Goldeimer / Hamburg Philipp und Keuntje / Hamburg + Events & Experiential Goldeimer Shitty Paper – gemeinnützige Made from hate Goldeimer / Hamburg Serviceplan France / Courbevoie + Autism Can Work Media Relations Andros Trinity Films / Courbevoie Autism Can Work Serviceplan France / Courbevoie + Reputation Management Andros Trinity Films / Courbevoie Serviceplan Germany / Munich + Events & Experiential Beck's Beck's Soundpils Plan.net Germany / Munich Uber Distracted Goalkepper Tech and Soul / São Paulo + Brand Voice Uber / São Paulo < Back to Page 1 40

41 THE ONE SHOW – SHORTLIST ND ST 2019 DEADLINE DEADLINE & 2 1 PUBLIC RELATIONS (CONT.) Tech and Soul / São Paulo + Community Building Uber Distracted Goalkepper Uber / São Paulo Tech and Soul / São Paulo + Distracted Goalkepper Events & Experiential Uber Uber / São Paulo Events & Experiential Taiwan Star Telecom Black Spots Campaign X-Line (Dentsu Group) / Taipei X-Line (Dentsu Group) / Taipei Integrated PR Campaign Taiwan Star Telecom Black Spots Campaign RADIO & AUDIO Alma DDB / Miami + Broadcast – Campaign Pure Touch Filters Conclusions Animal Music / Miami Conclusions Alma DDB / Miami + Pure Touch Filters Craft – Writing – Campaign Animal Music / Miami Broadcast – Single Progressive Elk Country Arnold Worldwide / Boston BBDO / New York + Craft – Use of Music CVS 432Hz EG+ / New York BBDO / New York + Mars Chocolate Broadcast – Campaign 3PM Brainstorms iHeart Media North America / Snickers BBDO / New York + 3PM Brainstorms Craft – Writing – Campaign Mars Chocolate iHeart Media North America / Snickers BBDO / New York + Broadcast – Single AT&T/ DirecTV Boring Cowboys Margarita Mix BBDO / New York + Boring Victorians AT&T/ DirecTV Broadcast – Single Margarita Mix Fun Money - Clemenger BBDO / Brisbane Broadcast – Single Ta b c o r p Barbershop < Back to Page 1 41

42 THE ONE SHOW – SHORTLIST ST ND 2019 1 DEADLINE DEADLINE & 2 RADIO & AUDIO (CONT.) DDB Group Germany / Berlin + Reporters without Craft – Use of Music The Uncensored MediaMonks / Amsterdam + Borders Playlist Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo DDB Group Germany / Berlin + The Uncensored Reporters without Experiential Radio & Audio MediaMonks / Amsterdam + Borders Playlist Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo DDB Group Germany / Berlin + The Uncensored Online – Streaming Audio Reporters without MediaMonks / Amsterdam + Borders Playlist Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo Craft – Sound Design West Midlands Police Global Media and Entertainment / Life or knife 3D Birmingham Innovation in Radio & Audio radio.de Footballpen Havas Germany / Duesseldorf HuntSource Custom Content HuntSource / Charlotte + Cyber War of the Nez&Pez Consulting / Charlotte World HuntSource / Charlotte + HuntSource Cyber War of the Online – Branded Podcast World Nez&Pez Consulting / Charlotte Broadcast – Single Censored Ads Made / Mexico City Heineken CCM Broadcast – Single S TAB ILO Made / Mexico City 1492 McCann / New York Custom Content MGM Resorts Universal Love Songs International McCann / New York + Cedrika Broadcast – Single Verizon Verizon / New York Broadcast – Campaign Verizon First Responders McCann / New York + Verizon / New York McCann / New York + Jose Broadcast – Single Verizon Verizon / New York Laura McCann / New York + Broadcast – Single Verizon Verizon / New York McCann / New York + Broadcast – Single Verizon The Raglands Verizon / New York Famous Fingers Prostate Cancer McCann Canada / Toronto Broadcast – Single Canada < Back to Page 1 42

43 THE ONE SHOW – SHORTLIST ST ND 2019 DEADLINE 1 DEADLINE & 2 RADIO & AUDIO (CONT.) McCann Worldgroup Philippines / Taguig + Broadcast – Single Fully Booked LIVES - Ed Just Add Water / Makati + Hit Productions / Makati Broadcast – Single Fully Booked LIVES - Moe McCann Worldgroup Philippines / Taguig + Just Add Water / Makati + Hit Productions / Makati Serviceplan Germany / Munich + Innovation in Radio & Audio Too Many T's Featuring Alexa Too Many T's / London TBWA / Stockholm Mind What Do You Hear? Broadcast – Campaign Craft – Use of Music Mind What Do You Hear? TBWA / Stockholm Innovation in Radio & Audio Partnership Against VMLY&R / Sydney Alexa Lifeline Domestic Violence (PADV ) Walrus / New York Craft – Use of Music Sprout Organics Sophie Sprout Songs to eat by. SOCIAL INFLUENCER MARKETING Influencer Marketing – Episodic RIMOWA RIMOWA | Never Still Anomaly / Berlin + RIMOWA / Paris Influencer Marketing – BBDO / New York + Live Moves Bacardi Single Channel BBDO Studios / New York BBDO / New York + Influencer Marketing – Macy's Live Looks Single Channel BBDO Studios / New York BBDO / New York + Influencer Marketing – Mars Chocolate Snickering Single Channel North America / BBDO Studios / New York + Snickers Flyquest BBDO / New York + Influencer Marketing – Episodic Foot Locker The Sun and the Snake MTC Monica Lewinsky/ #DefyTheName BBDO / New York + Influencer Marketing – O Positive Multi-Channel Anti-Bullying < Back to Page 1 43

44 THE ONE SHOW – SHORTLIST ND ST 2019 DEADLINE & 2 1 DEADLINE SOCIAL INFLUENCER MARKETING (CONT.) Influencer Marketing – Tourism Australia Dundee: The Son of a Droga5 / New York Legend Returns Home Multi-Channel Mars The 85-Year-Old Energy BBDO / Chicago Influencer Marketing – Regret Multi-Channel Periscope / Minneapolis Ferrara Candy Influencer Marketing – Trolli Sour Brite Sneaks Campaign Multi-Channel Company Unboxing Sneak Attack Periscope / Minneapolis Ferrara Candy Influencer Marketing – Single Channel Company Stash / New York Stash Retire Like A Baddie Influencer Marketing – Multi-Channel SOCIAL MEDIA Social Engagement – 72andSunny / Los Angeles Carl's Jr. SpielBurgers Stunts & Activations Anomaly / Toronto + ABInBev Bud Light Game Over Livestream ABInBev / Toronto Freaky Tuesday Dunkin' BBDO / New York + Innovation in Social Media 360i / New York BBDO / New York + Social Engagement – Dunkin' Freaky Tuesday Community Building 360i / New York BBDO / New York + Freaky Tuesday Social Post – Campaign Dunkin' 360i / New York Livestream Macy's Live Looks BBDO / New York + BBDO Studios / New York Live Looks Macy's Social Engagement – BBDO / New York + User-Generated Content BBDO Studios / New York Mars Chocolate North Snickering Social Engagement – BBDO / New York + Stunts & Activations America / Snickers BBDO Studios / New York + Flyquest < Back to Page 1 44

45 THE ONE SHOW – SHORTLIST ND ST 2019 1 DEADLINE & 2 DEADLINE SOCIAL MEDIA (CONT.) Social Post – Campaign Foot Locker The Sun and the Snake BBDO / New York + MTC Social Engagement – BBDO / New York + #DefyTheName Monica Lewinsky/ Anti-Bullying Community Building O Positive BBDO / New York + Social Engagement – Monica Lewinsky/ #DefyTheName Stunts & Activations O Positive Anti-Bullying Social Post – Campaign BBDO / New York + Mars Petcare/ Fetch Across the Internet Taylor James Pedigree Social Engagement – beIN SPORTS / Miami + beIN SPORTS The beIN BED Community Building Y&R / Miami Campaign Camp Pacific / Vancouver Social Engagement – User- Destination BC BC Explorer Generated Content Social Post – Real-time Response The Royal Canadian Camp Pacific / Vancouver Online Moment Legion - BC/Yukon of Silence Command CP+B / Boulder Social Engagement – Fruit of the Loom #PutAShirtOnIt Community Building DDB Group Germany / Berlin + The Uncensored Innovation in Social Media Reporters without MediaMonks / Amsterdam + Borders Playlist Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo DDB Group Germany / Berlin + The Uncensored Reporters without Social Channel MediaMonks / Amsterdam + Borders Playlist Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo Droga5 / New York Social Engagement – IHOb IHOP Stunts & Activations Social Post – Single IHOP IHOb Droga5 / New York Droga5 / New York Social Engagement – Dundee: The Son of a Tourism Australia Stunts & Activations Legend Returns Home Bagelgate Kraft Heinz Social Post – Real-time Response Droga5 / New York + Philadelphia Starcom Worldwide / Chicago + VMLY&R / Chicago + Alison Brod Marketing + Communications / New York < Back to Page 1 45

46 THE ONE SHOW – SHORTLIST ST ND 2019 DEADLINE 1 DEADLINE & 2 SOCIAL MEDIA (CONT.) Droga5 / New York + Bagelgate Social Engagement – Kraft Heinz VMLY&R / Chicago + Stunts & Activations Philadelphia Alison Brod Marketing + Communications / New York + Starcom Worldwide / Chicago Energy BBDO / Chicago Social Engagement – Mars The 85-Year-Old User-Generated Content Regret GLOW / New York + Social Channel IFC IFC - Portlandia IFC / New York GREY Canada / Toronto Salvation Army Taste Of Poverty Social Post – Campaign HEIMAT / Berlin Craft – Use of Visuals Free Democrats Free Democrats "Made of Defeat – A Photographic Tale." Social Post – Real-time Response Quicken Loans Translating The Huge / Detroit + Quicken Loans / Detroit Big Game. Harrah's Ak-Chin Craft – Use of Visuals Play For All Social i.d.e.a. / San Diego Casino Visuals Social Engagement – Roadshow Films Tomb Raider Isobar / South Melbourne Community Building McDonald's Craft – Use of Visuals Le Cube / São Paulo + World Car-Free Day DM9DDB / São Paulo McCann / New York Social Engagement – MGM Resorts Universal Love Songs Community Building International McCann / New York Social Engagement – Universal Love Songs MGM Resorts International Stunts & Activations McCann / New York + Craft – Use of Visuals March for Our Lives Price On Our Lives March For Our Lives / Florida McCann / New York + Price On Our Lives Social Engagement – March for Our Lives Community Building March For Our Lives / Florida Mexico Tourism Board / Mexico City Social Post – Campaign Mexico Tourism Board Dear Country Periscope / Minneapolis Social Engagement – Trolli Sour Brite Sneaks Ferrara Candy Company Community Building and Stock X Backfire States United Against Rethink / Vancouver, Montreal, Toronto Social Post – Real-time Response Gun Violence < Back to Page 1 46

47 THE ONE SHOW – SHORTLIST ST ND 2019 1 DEADLINE & 2 DEADLINE SOCIAL MEDIA (CONT.) Tech and Soul / São Paulo + Distracted Goalkepper Uber Social Engagement – Stunts & Activations Uber / São Paulo Beauty of Concrete Young & Laramore / Indianapolis Craft – Use of Visuals Brizo Social Campaign < Back to Page 1 47

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