Microsoft Word LEGALDEPT #677458 v1 SWP 2019 FLI70 SWEEPSTAKES (GOUGH).DOCX


1 FLI70 SWEEPSTAKES OFFICIAL RULES NO PURCHASE OR PAYMENT OF ANY KIND NECESSARY TO ENTER FOR A CHA NCE TO WIN. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING. THE SWEEPSTAKES IS INTENDED FOR VIEWING IN THE UNI TED STATES ONLY AND WILL BE GOVERNED BY UNITED STATES LAW. VOID WHERE PRO HIBITED. 1. ELIGIBILITY: The “Fli70 Sweepstakes” (“Sweepstakes”) is open to legal reside nts of Colorado, who are twenty-one (21) years of age or older at the time of entry. Em ployees, contractors, directors, officers and agents of Anheuser-Busch, LLC, Breckenridge Brewer y, its affiliates and subsidiaries, advertising and Sweepstakes agencies, wholesale distributors, r etail licensees, and all other their immediate family (spouse, service agencies involved with the Sweepstakes, and members of Sweepstakes is subject to all applicable parent, child, sibling), are not eligible to enter or win. The federal, state and local laws and regulations and is void where prohibited. Participation constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor’s decisions which are final and binding in all matters related to this Sweepstakes. Winning a prize is contingent upon fulfilling all requirements as set forth her ein. 2. SWEEPSTAKES PERIOD: Sweepstakes begins at 12:00:00 a.m. Mountain Daylight Time (“MD T”) on March 13, 2019 and ends at 11:59:59 p.m. MDT on March 29, 2019 (“Sweepstakes P eriod”). Sponsor’s computer is the official time keeping device for this Sweepstakes. 3. TWO (2) WAYS TO ENTER: (1) Instagram: Show us how you feel when stuck on I-70 and inc lude the hashtags #Fli70 and #Sweepstakes (“Entry”). You must be a registered user of In stagram and follow Breckenridge Brewery on Instagram in order to enter this Sweepstakes via Ins tagram. Instagram registration is free and can be obtained by logging on to and following the online instructions to open an account. (2) Twitter: Show us how you feel when stuck on I-70 and inclu de the hashtags #Fli70 and #Sweepstakes (also an “Entry”). You must be a registered user of Twitter and follow @BreckBrew on Twitter in order to enter this Sweepstakes via Tw itter. Twitter registration is free and can be obtained by logging on to and following the online instructions to open an account. If entering with a mobile phone or other web-enabled device and using your wireless carrier’s network, standard data charges from your wireless car rier may apply. Check with your wireless service provider for details on these and any other ap plicable charges. Entrants are solely responsible for any such wireless charges. Your setting must be set to “unprotected” and/or “public” in or der for your posts to be viewable by Sponsor and its agents. Only pos ts that are viewab le by Sponsor and its agents will be considered an Entry.

2 All Entries must be received and recorded during the Sweepstake s Period. No other forms of Entry are valid. See Rule #4 for additional Entry Guideline s & Prohibited Content. Entry must comply with these Official Rules. Sponsor reserves the right, b ut not the obligation, to review any Entry for violation of these Official Rules and may, at its sol e discretion, reject, delete, or otherwise exclude an Entry for any reason, including without limitation, if the Entry contains any Prohibited Content (as defined in Rule #4) or any other commentary or mate rial which Sponsor, in its sole discretion deems inappropriate. 4. ENTRY GUIDELINES & PROHIBITED CONTENT: Entries must meet the following requirements:  Entry cannot defame, misrepresent or contain disparaging remark s about Sponsor or its products, or other people, products or companies or communicate messages or images inconsistent with the positive images and/or goodwill to which Sponsor wishes to associate.  Sponsor shall have full right and power to copy, publish, broad cast, display, distribute, use, edit, translate, alter, combine with other material, reuse and adapt any or all portions of the Entry in any way and for any purpose whatsoever, at any time, now or in the future, in any media now known or hereafter devised throughout the Worl d in any manner whatsoever and for any purpose. derogatory of any ethnic,  Entry cannot (a) be sexually explicit or suggestive, violent or racial, gender, religious, professional or age group, profane o r pornographic, contain cessive or irresponsible nudity or any materially dangerous activity; (b) promote the ex s, tobacco, consumption of alcohol, or promote illegal use of alcohol, drug firearms/weapons (or the use of any of the foregoing), any acti vities that may appear unsafe or dangerous or any particular political agenda or messa ge; (c) be obscene or offensive, endorse any form of hate or hate group; (d) contain an image of anyone under 21 years of age; (e) otherwise fail to comply with the Beer Ins titute Advertising and Marketing Code as made publicly available at the following onli ne location: ssets/uploads/general-upload/2015 -Beer-Ad-Code- Brochure.pdf; (f) contain trademarks, logos or trade dress owne d by others, or advertise or promote any brand or product of any kind (other than Brecken ridge Brewery), without permission, or contain any personal identification, such as lic ense plate numbers, personal names, email addresses or street addresses; (g) contain copyrig hted materials owned by others without permission; (h) contain materials embodying the names, likenesses or other indicia identifying any person, living or dead, without permiss ion; (i) refer to or depict any names, logos or readily recognizable features of a retailer of alcohol beverages (such as a grocery store, convenience store, restaurant, bar, or any oth er retail location that sells alcohol beverages);or (j) depict, and cannot itself be in, viol ation of any law.  Each entrant warrants and represents that the Entry: (a) is his /her original work, (b) has not been previously published; (c) has not received previous aw ards; and (d) does not infringe upon the copyrights, trademarks, rights of privacy, pu blicity or other intellectual property or other rights of any person or entity;

3  Any entrant whose Entry includes likenesses of third parties or contains elements not owned by the entrant (such as, but not limited to, depictions o f persons, buildings, trademarks or logos) must be able to provide legal releases for such use including upon request, prior to Sponsor’s use of such Entry, in a form satisfactory to Sponsor, award of prize and/or naming of entrant as a winner.  Any Entry that, in the sole opinion of Sponsor, is not in accor dance with the guidelines as stated herein or on the Website, or is deemed to be inappropria te for publication is ineligible.  Incomplete, illegible, deceptive or garbled Entries are not eli gible. Any such entrant will indemnify and hold harmless, Sponsor from any claims to the  contrary. All Entries are subject to Sponsor’s Digital Millennium Copyrig ht Act policy, as follows: D IGITAL M ILLENNIUM C OPYRIGHT A CT —Anheuser-Busch is committed to respecting and protecting the legal rights of copyright owners. As such, Anheuser-Busch a dheres to the following notice and take down policy, in full compliance with Section 512(c)(3) of the DMCA (17 U.S.C. § 512 et lectual property rights, please seq .). If you believe any of the Entries infringes upon your intel submit a notification alleging such infringement (hereafter a “ DMCA Takedown Notice”). To be ser-Busch designated agent, valid, a DMCA Takedown Notice must (i) be provided to the Anheu (“Copyright Agent”), as set forth below, and (ii) include the f ollowing:  ct on behalf of the owner of A physical or electronic signature of a person authorized to a an exclusive right that is allegedly infringed; Identification of the copyrighted work claimed to have been in fringed, or, if multiple  le notification, a copyrighted works at a single online site are covered by a sing representative list of such works; Identification of the material claimed to be infringing or to be the subject of infringing  mation reasonably sufficient activity and that is to be removed or access disabled and infor to permit the service provider to locate the material;  Information reasonably sufficient to permit the service provid er to contact you, such as an address, telephone number, and, if available, an electronic mai l;  A statement that you have a good faith belief that use of the material in the manner complained of is not authorized by the copyright owner, its age nt, or the law; and,  A statement that, under penalty of perjury, the information in the notification is accurate and you are authorized to act on behalf of the owner of the exc lusive right that is allegedly infringed. Anheuser-Busch’s Copyright Agent to receive DMCA Takedown Notic es is: email: [email protected] For clarity, only DMCA Takedown Notices should go to the Copyright Agent; any other feedback, comments, online purchases or other communications ted on the Website. You should be directed to the applicable customer service links pos

4 acknowledge that in order for Anheuser-Busch to be authorized t o takedown any Content, your DMCA Takedown Notice must comply with all of the requirements o f this Section. By submitting an Entry, you agree that your Entry is gratuitous and made without n other than as stated in these Official restriction, that it will not place Sponsor under any obligatio Rules, that Sponsor is free to publish or otherwise disclose th e ideas contained in the Entry on a non-confidential basis to anyone or otherwise use the ideas wit hout any additional compensation to you. You acknowledge that, by acceptance of your Entry, Spon sor does do not waive any rights to use similar or related ideas previously known to Sponsor or developed by its employees, or obtained from sources other than you. By participating, you acknowledge that your Entry may be posted on the Website or in any other form of publication, in Sponsor's sole discretion. Entrie s posted to the Website are not edited by Sponsor and are the views/opinions of the individual entrant and do not reflect the views of the Sponsor in any manner. By entering, you acknowledge that Sponso r has no obligation to use or post any Entry you submit. 5. SWEEPSTAKES DRAWING: Potential winner will be selected in a random drawing to be hel d on or about March 29, 2019 from among all eligible entries received during the Sweeps takes Period. Drawing will be conducted by Sponsor, whose decisions are final in all matters relating to this Sweepstakes. Odds of winning depend upon the number of eligible entries received. 6. PRIZE DETAILS: Grand Prize (1 total): A trip for winner and one (1) guest to Breckenridge, Colorado. of round-trip helicopter transportation Travel Dates: April 12, 2019 – April 14, 2019. Trip consists pancy hotel accommodations for from Littleton, Colorado to Breckenridge, Colorado; double-occu two (2) consecutive nights, lift tickets for two (2) consecutiv e days, one (1) meal at the Breckenridge Brewery Pub on April 5, 2019 and $200.00 (awarded in the form of a pre-paid debit ) guest must be able to trave card). Winner and his/her one (1 l on the same itinerary and on the dates specified by Sponsor or prize will be forfeited and an al ternate winner selected (time permitting). Winner and his/her one (1) guest must comply with all travel requirements, which may include, without limitation, presenting necessary identific ation (including a valid driver’s license) at the time of travel. Helicopter schedules are subje ct to change without notice. Sponsor is not liable for any missed events or opportunities or expense s incurred as a consequence of helicopter cancellation/delay or ground transportation delay. Any costs incurred due to changes to the original itinerary are solely the winner’s responsibilit y. Winner may be required to provide a credit card at time of hotel check-in. Travel and accommodat ions are at the Sponsor’s discretion and subject to availability and change. Pre-paid debit card is subject to the terms and conditions as stated on the pre-paid debit card. Ground transportation, m eals, gratuities, and all other expenses not specified herein are solely the responsibility of the winner. If winner cannot accept the prize as specified, prize will be forfeited and will be awa rded to an alternate winner (time permitting). Approximate Retail Value is $15,000.00. Any diff erence between stated value and actual value will not be awarded. Prizes are non-transferable and no cash equivalent or substitut ion of prize is offered, except at the sole discretion of Sponsor. If a prize, or any p ortion thereof, cannot be awarded for another prize of equal or greater any reason, Sponsor reserves the right to substitute prize with

5 , state and/or local taxes, and for any value. Prize winner will be sole ly responsible for all federal gardless of whether it, in whole or other fees or costs associated with the prizes they receive, re in part, is used. t may be required to submit If Sponsor so elects, potential winner and his/her one (1) gues to a confidential background check. Such background check may include (but is not limited to) investigation of criminal, sexual offenses, or other arrest or conviction record, and any other factor deemed relevant by the Sponsor to help ensure that the potentia l winner and his/her one (1) guest will not bring the Sponsor into public disrepute, contempt, sca ndal or ridicule or reflect unfavorably on the Sponsor. If requested, potential winner and his/her one (1) guest agrees to sign waiver forms authorizing the release of personal and background inform ation. In the event of or, prize will be forfeited and noncompliance, to be determined at the sole discretion of Spons awarded to an alternate winner (time permitting). 7. WINNER NOTIFICATION: ner will be notified via direct The prize will be awarded (time permitting). The potential win message on Instagram or Twitter and will be required to respond to the notification within twenty- four (24) hours indicating whether he/she can accept his/her pr ize. If no response is received within the time allotted, an alternate potential winner will be selected (time permitting). Any alternate potential winner selected will also be required to re spond to the notification within twenty- four (24) hours. Sponsor is not responsible for suspended or d iscontinued Internet, wireless, or land-line phone service which may result in a potential winner not receiving initial prize notification. Potential winner will be required to complete, sign, and return an affidavit of eligibility and liability and publicity release via email, fax or overnight mail within t wenty-four (24) hours of prize nce with the terms of these Official acceptance. Subject to verification of eligibility and complia Rules, including verification that the winner is at least twent y-one (21) years of age or older, the epstakes. If Sponsor cannot verify potential winner will be declared an official winner of the Swe that the potential winner is twenty-one (21) years of age or ol der prior to winner notification, then the potential winner will be disqualified and the prize will be awarded to an alternate potential older as of the end date of the winner. Winner’s guest must be twenty-one (21) years of age or Sweepstakes Period and will required to complete, sign, and ret urn an affidavit of eligibility and a email, fax or overnight mai l within twenty-four (24) hours of liability and publicity release vi n any of these time periods, prize winner’s prize acceptance. In the event of noncompliance withi will be forfeited and an alternate potential winner selected (t ime permitting). Any alternate potential winner selected will also be required to adhere to th e time periods described herein. Any prize notification or prize returned to the Sponsor or its agen cies as undeliverable will result in disqualification and the awarding of that prize to an alternate potential winner (time permitting). 8. LIMITATIONS OF LIABILITY AND RELEASE: Anheuser-Busch, LLC, Breckenridge Brewery, its affiliates, subs idiaries, and agencies are not responsible for lost, late, misdirected, unintelligible, re turned or undelivered Entries, email, or for lost, interrupted or unavailable satellite, network, server , Internet Service Provider (ISP), Website, or other connections availability, accessibility or tr affic congestion, miscommunications, failed computer, network, tel ephone, satellite or cable hardwar e or software or lines, or technical failure, or jumbled, scrambled, delayed or misdirected transmis sions, computer hardware or software malfunctions, failures or difficulties, or other error s of any kind whether human, mechanical, electronic or network. Persons who tamper with or a buse any aspect of this es, or act in any manner to threaten Sweepstakes or Website, or act in violation of the Official Rul

6 or abuse or harass any person, or violate Sponsor’s terms of se rvice, as solely determined by the Sponsor, will be disqualified. Neither Anheuser-Busch, LLC, Bre ckenridge Brewery nor its agencies are responsible for any incorrect or inaccurate inform ation whether caused by users, tampering, hacking, or by any of the programming or equipment a ssociated with or used in this sion, deletion, interruption or Sweepstakes, and assumes no responsibility for any errors, omis e, theft or destruction or delay in operation or transmission or communication line failur unauthorized Website access. Any use of robotic, macro, automat ic, programmed or like entry methods will void all such Entries, and may subject that entran t to disqualification. Neither Anheuser-Busch, LLC, Breckenridge Brewery nor its agencies are responsible for injury or damage to entrants or any other person’s computer or property r elated to or resulting from participating in this Sweepstakes. Should any portion of Sweeps takes be, in the Sponsor’s sole opinion, compromised by virus, worms, bugs, unauthorized human intervention or other causes which, in the sole opinion of the Sponsor, corrupt or impair ad ministration, security, fairness or proper play of this Sweepstakes, or submission of Entries, Spon sor reserves the right at its sole discretion to suspend, modify or terminate the Sweepstakes, and determine the winners from valid, non-suspect Entries received prior to action taken, or o therwise as may be deemed fair and equitable by the Sponsor. In the event of a dispute regarding E ntries received from multiple users having the same Instagram or Twitter account, the authorized su bscriber of the Facebook, Instagram or Twitter account used to enter will be deemed to be the entrant, and must comply with these Official Rules. The authorized account subscriber is the natural person who is assigned the Instagram or Twitter account by the organization responsibl e for assigning the Instagram or Twitter account. All materials submitted become the property o f Anheuser-Busch, LLC and will not be returned. Entrants agree (a) that Sponsor and its parent, subsidiary and affiliated companies, and advertising and Sweepstakes agencies, and their respective offi cers, directors, employees, wholesale distributors, representatives and agents, will have n o liability whatsoever for, and are released and shall be held harmless by entrants against, any li ability, for any injuries, losses or damages of any kind, to persons, including death, or property, or rights of publicity or privacy, defamation, copyright infringement or portrayal in a false ligh t resulting in whole or in part, directly e prize or participation in this or indirectly, from acceptance, possession, misuse or use of th ner, by acceptance of prize, Sweepstakes or in any Sweepstakes-related activity, and (b) win except where legally prohibited, grants permission for Sponsor (and agrees to confirm such agreement in writing) and those acting pursuant to its authorit y to use his/her name, submitted biography, voice and/or likeness and prize information, and/or Entry (and assign the Entry, which may be altered, changed, modified, edited, used alone or with o ther works, as solely determined by Sponsor) for advertising, trade and Sweepstakesal purposes w ithout further compensation, at any times or time, in all media now known or hereafter discover ed worldwide and on the Internet without notice or review or approval. 9. PUBLICITY: You grant to Sponsor an exclusive, worldwide, perpetual, irrevo cable, unrestricted, royalty-free, sub-licensable right and license to exploit your Entry in any media now or hereafter known, without any payment or other consideration of any kind, or permission or notification, to you or any third party, for any purpose, including, without lim itation, your Entry and any person’s property (physical, personal, and indicia) contained therein. T he foregoing grant includes, without limitation, the right to reproduce, alter, amend, broadcast, ed it, publish, use, merchandise, license, sublicense, and adapt the Entry in any and all media now or her eafter known, throughout the se, including in contexts and world, for any purpose, whether commercial in nature or otherwi

7 circumstances that result in your Entry being associated with a particular Sponsor or Sponsors. ibution, reproduction or display of Accordingly, you hereby waive any objection to, such use, distr your Entry, and any claim for c ompensation whatsoever in connec tion therewith. Such waiver shall include any claim for infringement of any so-called “Mora l Right,” “Droit Moral” or similar right or interest. 10. PRIVACY POLICY: Please see the privacy policy located at policy.html for details of Sponsor’s policy regarding the use of personal information collected in connection with this Sweepstakes. 11. WINNER’S LIST: For the name of the winner, hand-print your name and complete a ddress on a 3” x 5” card enridge Brewery, 2920 Brewery and mail to: Fli70 Sweepstakes Winner’s List Request, c/o Breck Lane, Littleton, CO 80120, for receipt by June 1, 2019. 12. SPONSOR: Anheuser-Busch, LLC, One Busch Place, St. Louis, MO 63118. Breckenridge Brewery, 2920 Brewery Lane, Littleton, CO 80120, © 2019 Anheuser-Busch, St. Louis, MO © 2019 Breckenridge Brewery, Littleton, CO This Sweepstakes is in no way sponsored, endorsed or administer ed by, or associated with Instagram or Twitter. Any questi ons, comments or complaints re garding this Sweepstakes shall be directed to Sponsor and not to Instagram or Twitter.

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