NewsRadio 92.3 | AM 1620 Media Kit 2019

Transcript

1 WE ARE Air | Online | Mobile | Social | Live & Local - | On AM/FM PENSACOLA,FLORIDA - WNRP ADX COMMUNICATIONS T: 850.262.6000 F: 850.494.0778 www.NewsRadio1620.com 7251 PLANTATION ROAD PENSACOLA, FL 32504

2 NEWSRADIO 92.3 | AM 1620 ABOUT US NewsRadio 92.3 | AM 1620 is a locally owned and operated News/Talk radio station in Pensacola, FL. by Owners Dave and Mary Hoxeng. They’ve grown a business designed to super serve the local community. NewsRadio - 92.3 | AM 1620 has anchored the news/talk format since 2007. We’re the only news/talk station in Pensacola with an award winning full - time news and traffic department. We're dedicated to providing the most up to date news & information and the local talk. We keep our listeners through engaged on - air and through our strong social media platforms. Our mission is to bring the most local news and talk directly to the listeners along the beautiful Gulf Coast. By advertising with NewsRadio 92.3 | AM 1620 your brand is heard and engaged by educated and informed listeners to the thousands who live, work and play through the greater Pensacola area. 7251 Plantation Road Pensacola, FL 32504 (T)850.262.6000 (F)850.494.0778

3 OUR RESEARCH CURRENT MARKET POSITION 91% reaches Radio week Each of people 12+ , NewsRadio 92.3 | AM 1620 is recognized as the #1 “ talk radio station in the area. With 4 times the of these consumers and daily . Almost 66% following on Facebook than all other stations in the “ market combined, NewsRadio 92.3 | AM 1620 245,000,000 Americans 12+ listen to radio prioritizes the community in creative ways, thus every week. allowing the station to stay top of mind awareness RAB 2015 to consumers and listeners. STATION & LISTENER PROFILE COMBINED DEMOGRAPHICS : 10,000 WATTS POWER Radio brand increases 64 - AGE: 35 TARGET AUDIENCE: awareness, drives traffic and 64 - ADULTS 35 FEMALE: 40% EMPLOYMENT: increases sales. MALE: 60% Management position HOUSEHOLD INCOME: $75,000 + RESIDENCY OWNERS: Radio is 76% Active in the Community 24/7 7251 Plantation Road Pensacola, FL 32504 (T)850.262.6000 (F)850.494.0778

4 COVERAGE The most influential listeners live in Escambia and Santa Rosa County NewsRadio 92.3 | AM 1620 is the STRONGEST 10,000 watt AM station in Pensacola and now Heard on 92.3 FM 7251 Plantation Road Pensacola, FL 32504 (T)850.262.6000 (F)850.494.0778

5 SNAPSHOT Pensacola Morning Show 10,000 + Followers Andrew McKay with 5a - 9a PEP Talk Bridget Kaye with 570 Followers 11a - 9a c c PERSONALITIES Kilmeade Brian SOCIAL - Friday Monday 1,104 11a 1p - Followers Dave Ramsey 242, 894 DIGITAL PROGRAMS - Monday Friday Z c Monthly 1p - 4p Website Visits WEAR - Monday Friday 5p - 4p 23,300 Website Lars Lawson Streaming Monday - Friday 8p - 5p 7251 Plantation Road Pensacola, FL 32504 (T)850.262.6000 (F)850.494.0778

6 Our Local Team - 9a Pensacola Morning News 5a Andrew McKay | Host Andrew McKay has hosted the Pensacola Morning News since 2014. His show features interviews with local newsmakers and a lively discussion of the news of the day. The Pensacola Morning News has been InWeekly’s Best of the Coast and Andrew has named Best Morning Radio Show three years in a row by won two Edward R. Murrow Awards for Continuing News Coverage. Davis Allen | Producer host the Pensacola Morning News each weekday morning with Andrew - Davis produces and co McKay and proud to be part of winning the Best Morning Show for the 2017 Best of the Coast. Davis also co - hosts on, “Sports Call with Jordan and Davis” every Saturday from 11am - 1pm on ESPN Pensacola 94.5. Pensacola Expert Panel 9a 11a - Bridget Kaye| Host - Friday from 9 - Bridget Kaye hosts the Pensacola Expert Panel (PEP Talk) each weekday Monday 11am. PEP Talk with Bridget Kaye allows business experts to platform their business or organization and promote their contributions to the community. Listeners engage by calling and asking questions or share their personal stories. Mike Wiggins| Host of The Garden Line Former Mayor Mike Wiggins is host ‘Garden Line’, fielding gardening and landscaping questions every 10am. Mike hosted ‘The Garden Spot’ on BLAB TV for 28 years. His gardening - Tuesday morning between 9 experience began while working in his family’s business, Escambia Farmer’s Supply, which served the - agriculture industry but was also a full service nursery.

7 Our Local Team News Crew Brian Lewis | News Director | Afternoon News Anchor Brian leads the news department as our News Director. He is an award winning journalist that brings 20 years experience to our team that includes hosting his own talk show, and working as communication director for a Congressional candidate in New Hampshire Mark Jacobs | Morning News Anchor Mark Jacobs anchors morning news on the Pensacola Morning News and Pensacola Expert Panel. Mark has more than 20 years of experience anchoring and reporting news in major Southeast markets. Cheryl King| Afternoon Traffic Reporter Cheryl, a Pensacola native, recently earned her degree in Telecommunication and Film from the NewsRadio University of West Florida (Magna Cum Laude). She started out as the receptionist for 92.3 | AM 1620 and Cat Country98.7 and eventually began doing afternoon traffic for both stations...after she bothered her bosses enough. Catch Cheryl King in the afternoons on NewsRadio 92.3 | AM 1620 with your Traffic on the Fives or on Cat Country 98.7 with your Cat Scan Traffic! Megan Banks| Morning Traffic Reporter Megan Banks reports the morning traffic on, Morning News with Andrew McKay on News Radio 92.3 | AM 1620 and for Cat Country 98.7. Megan is new to town and say’s, “Pensacola has some tough road names, so go easy on me!”. Megan is from a small little town in the peach state (Georgia). Megan loves animals, fishing, radio, country music, news talk radio, sweet tea, meeting new people, skiing, Garth Brooks and the beach! She is very excited to make Pensacola her new home!

8 COMMUNITY INVOLVEMENT We value our community and enjoy hosting so many great events. Ø Town Hall Meeting with Matt Gaetz Relay for Life Ø Gallery Nights Ø Taste of Gulf Breeze Ø Seafood Festival Ø Crawfish Festival Ø Riverwalk Arts Ø Festival October Fest Ø Hurricane Harvey Ø Relief County Commission Ø Meetings Ø Regular Interviews Community with Leaders & Office Officials Pensacola Interstate Ø Fair Blue Angels Airshow Ø Mardi Gras & Ø Christmas Parades UWF Football games Ø 7251 Plantation Road Pensacola, FL 32504 (T)850.262.6000 (F)850.494.0778

9 TESTIMONALS We’re big fans of Newsradio1620! They’ve brought a new audience and excitement to Pensacola radio. They help us sell cars and they can help your business. Pete Moore | Pete Moore Chevy Seriously, every time I am on, I have feedback from someone. My husband had a lunch meeting yesterday and the person asked if his wife was on the radio this morning. She said she just loves me and found that I was so pleasant. , iwas When I asked who he met witht a total stranger to me. THAT really was awesome and what I am hoping to achieve. The idea that someone gets to know us and what we are all about, has a trust with what we are saying, and feels that positively towards our brand really make me glad that we started this campaign . Jennifer | The Hearing Center For over 12 years I used NewsRadio and Cat Country. I can’t tell you enough how the staff treats not only our employees but our members when they come out to help promote our events. I would recommend any business in Pensacola to advertise on NewsRadio and Cat Country, you’ll be glad you did. Damaris Gonzalez | Central Credit Union We’ve used Newsradio1620 for the past two years and they’ve really helped put us on the map. A lot of people come in and say they heard us on the Dave Ramsey show, and buy a car. You want to advertise Streckel | Frontier Motors Iven and get your money’s worth, try out NewsRadio1620. We love using NewsRadio1620. It’s a great outlet for us. They’re everywhere in our community helping businesses, individuals and agencies. NewsRadio1620 is the way to go! Buzz Ritchie | Gulf Coast Community Bank 92.3 | AM 1620 helps Grow Your Business! NewsRadio 7251 Plantation Road Pensacola, FL 32504 (T)850.262.6000 (F)850.494.0778

10 OUR PRODUCTS - Ins, :10, :30, or :60 Live or Recorded Promos, Sponsorships, Endorsements, Call ON AIR News, Weather and Traffic Updates, Block programming and sports. Gas Prices ON AIR This Day in History SPONSORSHIPS/ PEP Talk Garden Line GIVEAWAYS Streaming Promos, Texting, Rotating Banner, Static Banner WEB/MOBILE SOCIAL MEDIA Facebook, Twitter, Instagram, YouTube 7251 Plantation Road Pensacola, FL 32504 (T)850.262.6000 (F)850.494.0778

11 Pensacola Morning News Highlights PENSACOLA MORNING NEWS ANDREW MCKAY WITH MONDAY - FRIDAY 5AM - 9AM Just a reason why Pensacola tunes into the Number One Morning Show in Town... UWF DIRECTOR OF ATHLETICS COMMUNICATIONS BRIAN HENRY • • SHERIFF OF SANTA ROSA COUNTY – BOB JOHNSON – SAMANTHA ABELL • CITY MANAGER OF GULF BEREEZE • TUESDAY’S 7:35 AM – ESCAMBIA COUNTY SHERRIFF’S OFFICE CHIEF DEPU TY CHIP SIMMONS WEDNESDAY’S 7:35 AM – PENSACOLA MAYOR GROVER ROBINSON • THURSDAY’S 7:35 AM PENSACOLA POLICE DEPT. – • • FRIDAY’S 7:35 AM – “MOVIES” JULIO DIAZ THURSDAY’S 8:35 AM – GULF BREEZE NEWS WITH LISA NEWELL • OTHER REGULAR GUESTS • • COMMISSIONER DOUG UNDERHILL • COMMISIONER JEFF BERGOSH • COMMISIONER ROBERT BENDER 7251 Plantation Road Pensacola, FL 32504 (T)850.262.6000 (F)850.494.0778

12 Pensacola Expert Panel BRIDGET PENSACOLA EXPERT PANEL KAYE WITH - MONDAY 11AM - FRIDAY 9AM ARE YOU AN EXPERT IN YOUR BUSINESS? MANY LOCAL BUSINESS HAVE SHOWS THAT ARE 30 MINUTES TO 1 HOUR AND LISTENERS HAVE THE OPPORTUNITY TO CALL IN AND ASK QUESTIONS MALCOLM BALLINGER WITH BALLINGER PUBLISHING • • FL DEPT OF HEALTH ESCAMBIA COUNTY • ESCAMBIA COUNTY HEALTHY START HOMESTEAD VILLAGE • LEONARD ANNALEE MAINSTAY FINANCIAL WITH • • MIKE WIGGINS GARDEN LINE BETTER HOMES & GARDENS MAINSTAY PROPERTIES • • TERRANCE A. GROSS WITH GROSS & SCHUSTER NAPA AUTO CARE • • SANTA ROSA COUNTY ANIMAL SHELTER DR. NEAL CHIROPRACTIC • • PENSACOLA HUMANE SOCIETY • CITY OF PENSACOLA PARKS & RECREATION NORTHWEST FLORIDA GREAT DANE RESCUE • ELITE SERVICES QUALITY CLEAN • • STU BONNIN KIDS DENTIST ECAT • ESCAMBIA COUNTY ANIMAL SHELTER • • EMERALD COAST COINS ECUA RECYCLE JIM ROBERTS • 7251 Plantation Road Pensacola, FL 32504 (T)850.262.6000 (F)850.494.0778

13 OUR HONORS 2017: 2017: 2018: 3 Gold Awards Best Person to Friend on Facebook Best Person to Friend on Facebook Andrew McKay 4 Silver Awards - - Andrew McKay Best Morning Show Pensacola Morning News with - Best Radio Station Runner Up Andrew McKay Runner Up: Best Morning Show Runner Up - Best Radio Personality Pensacola Morning News with - Andrew McKay - Andrew McKay Best Radio Station 2016: Best Person to Friend on Facebook 7 times Station Winner Wendi Summers - Best Morning Show Pensacola Morning News with - Andrew McKay 7251 Plantation Road Pensacola, FL 32504 (T)850.262.6000 (F)850.494.0778

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