Screen to Save Social Media Toolkit

Transcript

1 L MEDIA TOOLKIT SCREEN TO SAVE SOCIA INTRODUCTION Screen to The National Cancer Institute’s (NCI) Center to Reduce Cancer Health Disparities (CRCHD) launched the : NCI Colorectal Cancer Outreach and Screening Initiative ( S2S) on November 3, 2016. This promising Save initiative aims to increase colorectal cancer (CRC) screening rates among racially and ethnically diverse and rural communities across the nation. Increasing colorectal screening rates in the U.S. is part of the 10 recommendations , announced in October 2016. by the Blue Ribbon Panel for the Cancer Moonshot ℠ , funded by the NCI’s National Outreach Network (CHEs) Through Screen to Save, community health educators (NON) and Partnerships to Advance Cancer Health Equity (PACHE) , will work with community, clinical, and academic partners nationwide ir communities. The to conduct education and outreach activities tailored to the Geographic Management of Cancer Health Disparities Program’s (GMaP) Regional Coordinating Directors will also in identifying and connecting communities with resources in their regions. play a key role in assisting the CHEs is the second leading ca use of cancer death in the U. CRC S. Although the disease is primarily found among older adults, racial/ethnic minorities are disproportionately affected by CRC. However, most CRC deaths can be prevented through early screening. NON and PACHE CHEs will work with key community- based organizations and clinical centers at the state, local, and national levels to conduct culturally tailored CRC outreach activities and disseminate CRC information, education, and promote screening tools, such as FIT kits, among racially and ethnically diverse populations. This toolkit is designed to guide Screen to Save supporters through the process of promoting the importance of CRC screening within communities via social media. More specifically, the toolkit will provide gu idance to help your . If you have questions about implementing this initiative through your social elevate Screen to Save’s key messages , please contact [email protected] media channels . -promo This digital tion toolkit includes: 1. Key Messages 2. Screen to Save social media messages to share 3. Sample tweets 4. Sample Facebook posts 5. Sample LinkedIn pos t 6. Sample Instagram pos ts 7. Sample article ditional resources 8. Ad Screen to Save Social Media Toolkit | 1

2 KEY MESSAGES ve initiative will focus on delivering key messages related to CRC incidence, risk factors, The Screen to Sa prevention, and screening recommendations and options. The messages included below are general to most populations. We encourage you to create your own posts to tai lor your messages for you r audience to make the us ing a different word for stool (e.g., poop, feces, content more relatable or culturally appropriate , for example . bowel movement) INCIDENCE BASIC INFORMATION & CRC). • Cancer that begins in the colon or rectum is called colorectal cancer ( th most common type of cancer in men and women in the United States. CRC is the 4 • nd leading cause of cancer death in the U.S . Approximately 135,000 people are diagnose d with CRC is the 2 • CRC each year and about 50,000 die from it. In most cases, CRC begins as small growth in the lining of the colon or rectum called polyps. Over time, • some of the polyps can develop into cancer. • Many people with CRC do not experience symptoms in the early stages of the disease. If you have symptoms, they may include : o Stomach pain, aches, or cramps that do not go away o Blood in the stool (bowel movement) o A feeling that your bowel does not empty all the way A change in bowel habits or a change in the consistency of your stools o o Feeling very tired or weak Unexplained weight loss o Some r acial and ethnic minorities experience a disproportionate burden of colorectal cancer mortality. • Some r acial and ethnic minorities experience a disproportionate burden of canc er health disparities. • RISK FACTORS • The risk of developing CRC increases with age. CRC is most often found among adults who are over the age of 50. CRC risk is higher among people who have a personal or family history of CRC or polyps. • • People who have a h istory of inflammatory bowel disease, such as Crohn’s disease or ulcerative colitis, are at a higher risk to develop CRC. Several lifestyle factors may also increase an individual’s risk of CRC. These include lack of regular physical • activity, being overweight or obese, alcohol consumption, and tobacco use. heavy PREVENTION • Screening for CRC helps decrease your chance of dying from the disease. • CRC screening usually starts at age 50, but talk to your doctor to find out if you should get screened earlier. • CRC screening can help find the disease at an early stage. When polyps are found early, your doctor can remove them before they turn into cancer. • Talking about cancer will not cause cancer or bring it into our communities. Screen to Save Social Media Toolkit | 2

3 • way to get screened for CRC : There is more than one o Colonoscopy o FOBT/FIT Sigmoidoscopy o • CRC screening is a proven prevention strategy that is currently being adopted by too few people, especially racial and ethnic minorities. SCREEN TO SAVE SOCIAL MEDIA MESSAGES TO SHARE Retweet or share messages about Screen to Save from NCI social media: Twitter • : https://twitter.com/NCICRCHD @NCICRCHD @TheNCI • : https://twitter.com/theNCI • @NCImcMedia : https://twitter.com/NCImcMedia LinkedIn -cancer CRCHD: https://www.linkedin.com/company/nci -center -to-reduce -health -disparities -crchd - • -institutes • NCI: https://www.linkedin.com/company/national -cancer -nci Facebook: https://www.faceboo k.com/cancer.gov ncivisualsonline, https://www.instagram.com/ncivisualsonline/ Instagram: @ or Instagram : #ScreentoSave, #CancerCHE, #getscreened, #ColorectalCance ashtags for Twitter Sample h r SAMPLE TWEETS and topic. Images can be added to enhance the content. The following are sample Twitter messages by audience 50+ years old: If you’re 50 –75 years old, you should • #ColorectalCance r #ScreentoSave get screened for http://bit.ly/2kxM7vH • #DYK, there’s more than 1 way to #getscreened for #ColorectalCance r— including at home options? #ScreentoSave http://bit.ly/2kxM7vH Even if you don’t have any sy mptoms, if you’re 50– • #getscreened for #CRC 75 years old, you should #ScreentoSave http://bit.ly/2kxM7vH Family and friends of those who should be screened: • Have your parents been screened for #ColorectalCancer? If not, talk to them about screening today. http://bit.ly/2kxM7vH #ScreentoSave • It’s ok to talk about cancer. Encourage your loved ones to #getscreened for #ColorectalCance r. http://bit.ly/2kxM7vH Screen to Save Social Media Toolkit | 3

4 Colorectal Cancer Screening: #DYK You can get tested for #ColorectalCancer in the comfort of your own home? Find out more here: • http://bit.ly/2gI4I5d • Curious to learn more about the FOBT & FIT/iFOBT #ColorectalCancer screening tests? Read about them http://bit.ly/2gI4I5d here: Colonoscopies find polyps early, before they can develop into #ColorectalCancer. #Getscreened early! • #ScreentoSave http://bit.ly/2gI4I5d • Most people #getscreened between 50 -75, but getscreened talk to your doctor about when you should # for #ColorectalCancer #ScreentoSave Population Specific Messaging: • orectalCancer is the 2nd most commonly diagnosed cancer among Hispanics in the US #ScreentoSave #Col www.cancer.gov/types/colorectal do • cáncer más diagnosticado en los hispanos en los EE .UU . El #CancerColorrectal es el 2 www.cancer.gov/espanol/tipos/colorrectal Hispanics are less likely to #getscreened for #ColorectalCancer. #ScreentoSave http://bit.ly/2kxM7vH • • Los hispanos son menos probables de hacerse los exámenes para la detección de l #CancerColorrectal http://bit.ly/2ky8VLL re the group most likely to develop and die fr • African American men & women a om #ColorectalCancer . #ScreentoSave www.cancer.gov/types/colorectal #ColorectalCancer 1 of 5 most common cancers in Ameri #ScreentoSave • can Indians & Alaska Natives www.cancer.gov/types/colorectal New cases & deaths from #ColorectalCancer have decreased in most racial/ethnic groups, but not • American Indians & Alaska Natives. #ColorectalCancer screening is a proven prevention strategy that is being adopted by too few people, • ly racial & ethnic minorities especial General, S2S initiative: #ScreentoSave CHEs across the US are educating their communities about #ColorectalCancer. • #getscreened #cancerCHE http://go.usa.gov/x9yfF • #ScreentoSave aims to increase #ColorectalCancer screening rates in racially/ethnically diverse & rural http://go.usa.gov/x9yfF communities SAMPLE FACEBOOK POSTS For 50+ years old: th nd most common cancer and 2 leading cause of cancer death in the U.S. Getting • Colorectal Cancer is the 4 screened (getting tested even if you have no symptoms) for colorectal cancer is a proven way to re duce your risk of developing or dying from the disease. You have choices for how you are screened. Learn more . at http://bit.ly/2gI4I5d • Getting screened for colorectal cancer is recommended if you’re between the ages of 50 -75. Always talk to your healthcare provider about the best age for you to start getting screened. Colorectal cancer screening ( even if you have no symptoms) is a proven way to reduce your risk of testing for cancer Screen to Save Social Media Toolkit | 4

5 developing or dying from the diseas e. Learn about your screening options and get tested before you have . Learn more at http://bit.ly/2gI4I5d any symptoms. For family and friends of those who should be screened: nd leading caus e of death from cancer in the US? We aren’t Did you know that c • 2 cancer is the olorectal powerless though, getting screened can reduce the risk of death. There is even more than one way to get . Encourage your loved ones to learn more about getting screened at http://bit.ly/2gI4I5d screened. SAMPLE LINKEDIN POST The National Cancer Institute’s (NCI) Center to Reduce Cancer Health Disparities ( CRCHD ) recently launched Screen to Save (S2S): NCI Colorectal Cancer Outreach and Screening Initiative to increase colorectal cancer screening rates among racially and ethnically diverse and rural communities. As part of this initiative, community health educators will provide culturally -tailored, evidence- based colorectal cancer information and education, and promote . within their communities nationwide. Learn more screening tools at http://go.usa.gov/x9yfU SAMPLE INSTAGRAM POSTS • Did you know that there is more than one way to get #screened (tested) for #colorectalcancer? Most and people between the ages of 50 75 should get tested for colorectal cancer, even when you don’t have any symptoms. Always talk to your healthcare provider about the right age for you to start getting . #NCI #NIH Learn more about screening and you have: http://bit.ly/2kxM7vH the options screened. #healthdisparities #screening #earlydetection #ScreentoSave #colorectalcancer NCI's Center to Reduce Cancer Health Disparities • recently launched the Screen to Save (S2S): NCI (CRCHD) Colorectal Cancer Outreach and Screening Initiative. This initiative aims to increase #colorectal #cancer #screening rates among racially and ethnically #diverse and #rural communities. You can learn more by . #NCI #NIH #ScreentoSave #healthdisparities cutting and pasting this link: http://go.usa.gov/x9y77 #earlydetection SAMPLE ARTICLE The National Cancer Institute (NCI) Center to Reduce Cancer Health Disparities (CRCHD ) launched the Screen to Save (S2S): NCI Colorectal Cancer Outreach and Screening Initiative on November 3, 2016. This promising initiative aims to increase colorectal cancer (CRC) screening rates among racially and ethnically diverse and rural communities across the nation. Increasing colorectal screening rates in the U.S. is part of the 10 recommendations by the Blue Ribbon Panel for the Cancer Moonshot℠, announced in October 2016. Colorectal cancer is the fourth most common type of cancer in men and women in the U.S., and it is the second leading cause of death from cancer. However, c olorectal cancer screening is a proven prevention strategy that is currently being adopted by too few people, especially racial and ethnic minorit . ies As a result , Screen to Save is focusing on men and women age 50 to 75 from racially and ethnically diverse communities and in rural areas. This includes American Indians and Alaskan Natives, Asians, Blacks/African Americans, Hispanics/Latinos, and Native Hawaiians and other Pacific Islanders — groups who historically have lower rates of colorectal cancer screening than the general population. Screen to Save Social Media Toolkit | 5

6 Community health educators will work alongside state, local, and national level collaborators in order to provide ored, evidence -based colorectal cancer information, education, and screening options within -tail culturally . communities nationwide. Learn more about Screen to Save at http://go.usa.gov/x9y77 RESOURCES • S creen to Save Website: http://go.usa.gov/x9y77 • Colorectal Cancer —Patient Version : o English: www.cancer.gov/types/colorectal o Spanish: www.cancer.gov/espanol/tipos/colorrectal : • Colorectal Cancer Screening (PDQ®) –Patient Version -pdq o English: www.cancer.gov/types/colorectal/patient/colorectal -screening o Spanish: www.cancer.gov/espanol/tipos/colorrectal/paciente/deteccion -colorrectal -pdq • GutCheck: gutcheck.cancer.gov • Colorec tal Cancer Statistics | Did You Know? (video): https://www.youtube.com/watch?v=Vd7Svg131E4 • Cancer Stat Facts: Colon and Rectum Cancer : https://seer.cancer.gov/statfacts/html/colorect.html • Cancer Information Service: www.cancer.gov/contact and 1 -800 -4- cancer - Cancer Moonshot ℠ Blue Ribbon Panel Report : www.cancer.gov/research/key -initiatives/moonshot • panel cancer -initiative/blue -ribbon- Screen to Save Social Media Toolkit | 6

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