Campaign Overview

Transcript

1 Bill (SB) 558 Update Senate Implementation OHP now covers me! Campaign Launch Department of Human Services’ Community Partner Outreach Program has Overview: Oregon The launched an outreach and marketing campaign to promote Oregon Health Plan enrollment for the ow covers me! population impacted by SB 558, also known as Cover All Kids . The campaign, OHP n (or in Spanish, ¡Ahora OHP es para mí! ), is aimed at raising awareness that children and teens benefits under the younger than 19 who were previously only eligible for emergency Medicaid/CHIP (i.e. OHP Oregon Health Plan (i.e. CAWEM or CAWEM Plus), can now qualify f OHP/ or full coverage program name for this group Plus) Oregon Health Plan, and the ir benefit level is Cover . The is the * As such, t hese new enrollees are OHP members and receive the f ull Basic Medical Health All Kids. Plan (B MH) benefit package. The purpose of the OHP now covers me! campaign is to raise awareness of SB 558’s provisions and to encourage families with newly eligible immigrant children and teens to apply for OHP. The frame including program name, descriptor and an presented below were campaign slog message developed with extensive stakeholder and community feedback and testing. This message frame informs all outreach and marketing communications . The campaign launched on January 1, 2018, the effective date of SB 558. Campaign materials and ongoing program updates can be found at . www.OHPnowCOVERSme.org Starting Jan. 1, 2018, the Oregon Health Plan (OHP) is Message frame: available to more children and teens younger than 1 9, regardless of immigration status. OHP is free health coverage for - Oregonians who meet income and other criteria. It covers many health care services such as check -rays and hospital c are. It even ups, tooth fillings, glasses and prescriptions. It also covers labs, x pays for rides to and from the doctor’s office. Apply to see if you qualify. Help is free. A trusted and -certified community partner nearby can help you apply. You can find one by calling 1- OHP -699 - 800 9075 or 711 (TTY). You can also go online at OHPnowCOVERSme.org . • Program name: Oregon Health Plan (OHP/OHP Plus) o The OHP logo is used on all outreach and marketing campaign materials Descriptor: Free health coverage offered b • y the state of Oregon Accompanies the OHP logo on all outreach and marketing campaign materials o Slogan: OHP now covers me! / ¡Ahora OHP es para mí! • sed to differentiate this outreach and marketing effort fr om The campaign slogan is u o all other OHP communications *Benefit level: Cover All Kids not • Cover All Kids was the name of the advocacy campaign behind SB 558; SB 558 does reference Cover All Kids • Cover All Kids is not the program name, or being referenced in the outreach and marketing campaign • Cover All Kids is referenced in internal program operations o ONE “OHP Plus -Cover All Kids” references MMIS references “ ” in -OHP Plus ” in the Provider Web Portal and “OHP Plus o BMH coverage letters OHP forecasting references Cover All Kids o • Cover All Kids is still recognized by key audiences and will continue to be referenced in communication with those audiences o Governor’s Office o Oregon State Legislature o Coordinated Care Organizations OHP Customer Service Center staff and OHP -certified Community Partners have been trained to be able to explain to members that OHP Plus -Cover All Kids equates to full OHP, BMH -level coverage.

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