Reply Email Mining

Transcript

1 R E MAIL M INING EPLY Gain Insight. Drive Revenue. Left Out Personal o f the response company ffice o Change me Take Sender o f ff o verification address y our list - 1025 - 393 Matt Benati | Founder & CEO | [email protected] | 978 1

2 Dirty Data Cripples Sales & Marketing of businesses suspect their database is 94% inaccurate Source: ZoomInfo 2

3 Data Health Is Not A One Time Process - records B2B of decay annually 70% Source: Harte - Hanks 3

4 Imagine A Data Source That ... • Cleanses customer databases continuously • Enriches existing leads continuously • Provides insight into target accounts • actionable sales trigger events Delivers • Generates >20% net new contacts annually • Increases engagement • Helps align sales and marketing 4

5 R EPLY E MAIL An Untapped Data Source 5

6 Email Is The Sales & Marketing Workhorse Emails convert better than social media by 300% Source: WebsiteBuilder.Org 6

7 Typical Email Marketing Data Flow MAP & CRM Takes no action 1 Clicks on call to action 2 Send email Responds to email 3 Recipient Intended Reply email ReplyTo Wasted Intelligence 7

8 NEW Email Marketing Data Flow MAP & CRM Takes no action 1 Clicks on call to action 2 Send email Responds to email 3 Intended Recipient EVENUE - GENERATING R A CCOUNT I NTELLIGENCE Reply Email Mining 8

9 Key Benefits of Reply Email Mining Grow Pipeline Increase Sales Stem Database Decay Velocity Protect Revenue Automate Data & Brand Entry 9

10 Left The Company 10

11 Timing Drives Revenue of deals are won by the first sales team in the 74% opportunity Source: SHiFT Selling 11

12 Change Of Email Address 12

13 Change Drives Opportunity of companies change their names annually 3 4% Source: ZoomInfo 13

14 Out Of Office 14

15 Personal Reply 15

16 Sender Verification 16

17 Unsubscribe 17

18 Compliance Violations Cost Real Money CASL fine per email sent in violation $200 Source: Canadian Government 18

19 Reply Email Mining Delivers Value Find sales trigger events • • Generate alternate contacts • Enrich & cleanse existing leads • Map new leads to accounts • Capture unsubscribe requests • Alert on Sender Verification • Pre and post sales 19

20 ORE A A DDS M UTOMATION V ALUE Disclaimer: I recommend automating this process and I run a Reply Email Mining SaaS company 20

21 Automated Email Marketing Data Flow MAP & CRM Takes no action 1 Clicks on call to action 2 Send email Responds to email 3 Intended Recipient EVENUE - GENERATING R A CCOUNT I NTELLIGENCE Reply Email Mining 21

22 How LeadGnome Works • Identify relevant replies • Classify each reply • Automate data entry orkflows Trigger w • • Clean up your inbox • Find sales trigger events • Generate alternate contacts Enrich & cleanse existing leads • Reply Emails Artificial Map new leads to accounts • Intelligence • Capture unsubscribe requests • Alert on Sender Verification • Pre and post sales Mined Results 22

23 A UTOMATED R EPLY E MAIL M INING Get our eBook for more details 23

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